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The Best Of The Rest:

The sheer number of venues where writers can publish their work never ceases to amaze me. I find walking into a magazine store inspiring because there are so many options. Furthermore, the growth of the Internet has exponentially increased this number. Some of the outlets are covered in our excellent How To Pitch archives. (Self-promoting? Yes. Absolutely true? Certainly.) Others, for any number of reasons, are not. To rectify this situation, I’ll use this space to highlight venues for freelancers that might not otherwise see the light of day. It will be fun, I promise.
On tap today,

The fashion e-zine started in 2002 with less than 400 readers. Today, its newsletters targeted to cities including New York, L.A., Miami, and London, reach over 500,000 subscribers. Readers are “mainly women in their late twenties and early thirties, who are sophisticated, sarcastic, and have some money to spend on luxury and fashion,” Managing editor John Capone says. “She wants to try the new restaurant with an excellent chef, or the unbelievable new spa. She is hip, educated, and well-traveled.”
Between 60 and 70 percent of each newsletter’s stories are generated by freelance submissions, so there’s room a plenty for writers with their finger on the fashion pulse of a major metropolitan area. “The editorial content aims to be opinionated and entertaining, and above all, useful to our readers,” Capone says. “Do not pitch a story that has been covered elsewhere, or anything that is considered old news, or anything that sounds like ‘filler.” Recent stories penned by freelancers include a travel story about Givenchy’s new spa at Cheval Blanc in Courchevel, France, and a feature on Robin Broullette’s new boutique in San Fran.
Pay for a story ranges between $30 and $65, but pieces are short and fun to write. So, whether you’re a newbie, an experienced freelancer seeking to break into fashion journalism, or simply someone with a great new trend to highlight, could be the place for you. Email to find out.
Come back next week (same place, same time) for another excellent pitchable option.

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