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The Copywriter’s Best Friend

Did you get a gig writing something more sales-y than content-y? Check out The Copywriter Underground’s musings on AIDA: Attention. Interest. Desire. Action. “It’s one of marketing’s oldest formulas. And the copywriter’s best friend. Some have pronounced it dead. Others have altered it. And yet – in its basic form – it’s still one of the most effective marketing tools in your box.” Read how to utilize it here.
I might love this post though more for the comments at the end:

Tom – Isn’t it funny how these great education posts that we spend the most time on hardly ever get comments? Seems that Brian Clark can do it, why does it not pull responses for you and I? – Mike

We get no respect, I tell you.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!