The Corrections

“When a news organization finds itself in a credibility crisis, the wheels immediately go into motion. The editorial side might issue a long correction, and sometimes the person/people responsible for the lapse will be fired, but that is often only the beginning of restoring the public’s belief that the publication or news program can again be trusted to objectively and truthfully convey information. And this, of course, is where the PR folks come in.” David S. Hirschman explores the ins and outs of cleaning up the mess.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.