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Wednesday, Aug 02

SalesRants X: The Hardest Sell of Them All

Crockberryagain.jpgNo stranger to the hard sell, Secret Sales Guy still has morals enough to question a rep who trades on her looks to land a big sale:

When it comes down to it, I really enjoy my profession. I get up in the morning, shower, put on a collared shirt and crack open my Wall Street Journal, secure in the knowledge that I am doing my small part for the American economy. Even on a bad day, some commerce will be transacted. Big Media Company will make a few bucks, an electronics company will sell a few more devices, our beloved and faithful readers will have another issue to peruse at their desks, and I will make a few bucks myself. Happiness all around.

Media sales can be complicated, though. There are existing clients to stay on top of, new business to hustle up, agencies and PR firms that need attention, publishers to please, and salespeople and editors to manage. Every month, a million things have to come together seamlessly so a nice, profitable, ad-filled issue can hit the mail. Invariably, things get complicated between the publication of the month-by-month editorial calendar and the actual time the issue appears in readers' hands.

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