MBToolBox
Monday Sep 12, 2005

Say it with Style

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So let's say you do decide to publish a magazine. You'll need to decide how to handle matters of punctuation and usage so that they are consistent. Otherwise your writers and editors will fall back on what they learned in high school, and it won't be consistent at all.

Where to start? The Associated Press
style manual is worth owning; it is not only the standard for newspapers, but many other publications use it as the base for its own style. Yes, they still capitalize "Web" and "Internet", and they insist on the hyphen in "e-mail", but it's the grandaddy.

Some papers have their own manuals, such as The New York Times, which sells its manual at bookstores.

Academics often use the University of Chicago Manual of Style, the American Psychological Association manual, or the Modern Language Association's style.

Yale's Web style manual is one guide to online publishing; Wired offers another.

Many publications have their own. It's worth asking about it when you first work with a new editor. Most editors I've found assume that style will be cleaned up in the editing process. Others have told me that as long as I stick to AP - or Chicago - they'll be happy. In any case, don't get huffy when the editor spells out all numbers even though Sister Wilhemina told you freshman year that only numbers below ten, or eleven, or twelve, are spelled out. That's not the battle to fight.


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