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Tuesday Mar 22, 2005

How Did You Do It, Ron?

RRon.bmp
If you've been reading MB's Revolving Door Newsletter, you'd have seen, as I did, that blogger Ron Mwangaguhunga has been named a monthly columnist at Razor magazine. I pondered how one could make the jump from blogger to print columnist, so thought I'd ask the man himself.

Did Razorcontact you about a column or did you suggest it with them?
No, I had never written for Razor Magazine before the offer came through. The editor of Razor, Richard Botto, contacted me. He reads my blog, The Corsair,and wanted me to write for Razor with the same voice that I apply to, say, Kimora Simmons, daily. And the idea of getting paid for something that I do for free daily, and for a magazine that I enjoy was a no brainer.

I believe Richard saw a link of mine from Gawker, although I am not sure. Joanna Molloy of The Daily News also mentioned The Corsair in a story for Razor on blogs and gossip, which, I believe, had a big influence on the column offer. Joanna rocks.

What will you be writing about?
Richard is very cool about the subjects of my column. I can pretty much write on anything, but the demographic is young, successful men, so I have to be mindful of that. Otherwise, there are no restrictions as to what I do. My pop-culture addled mind has been given free rein. God help us all.



Did you have to audition for it?

The blog was the actual audition, methinks. This happens a lot more usually than is generally talked about in the blogosphere. I got a writing gig at New York Magazine because the excellent Chris Lehmann, husband of Wonkette's Ana Marie Cox, read my blog. Lindsayism got a sweet GQ gig from her blog. Choire Sicha has done a bunch of stuff for The New York Times. Editors are reading blogs and offering work!

Had you had much print experience prior to this, other than New York Magazine?
I was editor-in-chief of a small consumer magazine,
MacDirectory from 2000-2002, and I have written for The New York Press, Paper Magazine and the Silicon Alley Reporter (RIP).

In your opinion, what got you the column?
I'd say it was the fact that I post on my blog consistently. That's key. And I'm fairly reliable on the facts. There are millions of blogs, but how many are updated in a timely fashion, and how correct themselves in the name of accuracy?

Also, I blog on media and gossip, which are pretty titilating subjects. The Chattering Classes love, love, LOVE to read about themselves. We all do. I can't wait to see this interview online as well.

Blogging on media, frequently, and in a factually reliable manner all contributed. And, of course, I have to thank Gawker, Defamer, Wonkette and Page Six, which got my name out there, thus legitimizing my mind-diseased enterprise of obsessive media bloggery. But to get the attention of The Media Gatekeepers, you have to be consistent and interesting and on point. And, sacrifice to the Blog Gods.

Once you get some mentions from The Gatekeepers, the whole obsessive-blogger-freak patina wears off.

Do you have advice for other bloggers hoping to turn their online writings into print gigs?

I'd say blog about your passion. Why are they no great, insidery-snarky New York White Shoe Law Firm blogs (Okay, maybe we all know the answer to that), or, for instance PR industry blogs, or Fashion industry-model blogs, or hip-hop industry blogs? There are all these vistas wide open for blogger conquest,
people!

I wish blogging had been in fashion back when I was an intern at The Nation in 1995. An observant person, young and passionate, and at the ground level of any profession -- say, book publishing, or even the restaurant biz -- could garner quite a bit of "kind buzz" about themselves with a blog. And, in the process, one could speed up their ascent up the ladder.

Be focused above all. My blog is all over the place --with DC politics, Hollywood, indie film, New York Media. Don't do that. If I were starting out today I would case out an area -- like a thief in the night, a freak without warning -- say, for our purposes, the magazine publishing world. Then, I would post just about everything I could on the profession, from Page Six, Iwantmedia, FishbowlNY, Gawker, etc. The usual suspects. And the key here is to make INTERESTING posts on the subject. Some gossip might be nice, which is why I'd suggest doing this while interning. Be an original voice, be focused, be accurate and sprinkle in some never before reported industry gossip. And, try not to ruin anyone. As Richard Botto, Razor's editor has written, a blog, at its best, is the hallmark of an original voice, but a blog at its worst is negative and tears down.

Blogs present a great opportunity to advance in your chosen profession if you are good and consistent and interesting. It's so much better than the conventional route of ass-kissing. And it's much more hygenic.

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