MBToolBox
Wednesday Jun 22, 2005

It's Alive!

aliveeee.jpgReflecting on the Los Angeles Times' editorial page wikipedia experiment, Elizabeth Spiers examines six media concepts that could happen or are happening:

1. The evolution (or devolution) of the Most Emailed List.

2. Aspirational news. MB's FishbowlNY blogger, Rachel Sklar, refers to the aforementioned Most Emailed List as the "MEL", but there's no definition provided with each mention, so I get the occasional email or IM from a reader demanding to know what exactly the MEL is. I imagine that ABC's political blog, The Note, gets exponentially more email than we do about that sort of thing because a substantial amount of the blog requires some history of reading it understand the prior references and neverending slate of Note-invented acronyms. The prototype: news with a built-in learning curve. Rather than dumbing down the content, smarten it up so that it takes some actual effort and readers have to work for it. Part of the Note's appeal is that its incomprehensibility to casual readers reinforces the notion that it can and does deliver insidery news about what's happening in the beltway.

3. The red-blue media bias index.

4. The Citizen's Photo Agency.

5. Glossy A La Carte. The New York Times recently announced that it would charge readers for online access to certain columns in an effort to monetize online traffic while keeping parts of the site free for readers. The Times (and many other newspapers) already charge for individual articles in the archives, which would seem to indicate that readers are content to pay for parts of the newspaper even when they're not interested in buying the whole thing. If iTunes and TiVo have taught us anything, it's that allowing consumers to pick pieces of what they want doesn't reduce overall consumption. The prototype: The a la carte publication. Walk in to your nearest magazine store and pick up a Vanity Fair front of the book piece by Christopher Hitchens, a New Yorker profile by Ken Auletta and the Pynchon essays in the current issue of Book Forum—all for the low, low price of $1.99, because who needs to read the entire magazine?

6. The Graphic Newspaper. If Editor & Publisher has taught us anything it's that the kids aren't reading newspapers these days. They have too many other distractions. (The less optimistic would say they have no attention span.) At the same time, they are reading other things, and graphic novels, for example, have become more mainstream. The prototype: journalism in graphic form. Joe Sacco's Safe Area Gorazde, Art Spiegelman's Maus are two classic examples of graphic journalism done well. Perhaps fixing the youth readership problem is just a matter of packaging.


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