MBToolBox
Monday Aug 15, 2005

Neither His Nor Hers

hishers.jpgCitizen Media Critic Rachel Kramer Bussel discusses the latest offering in the "couples mag" genre:

I highly doubt that most men are going to be interested in the "slightly naughty weekend kit" or even want to pick up a magazine with pink, stick figure men and women on the cover (there's more than a touch of metrosexuality sprinkled throughout the fashion and layout). This isn't to say that it's a disaster; some women may very well pick this up, and in the privacy of his home, a guy may give his&hers a read, but what they'll find there won't keep them coming back for more. In their editors' note (which contains a grammatical error), founders Matthew&Nicholle (the ampersand is clearly their favorite punctuation mark) Ratto claim their mag is for "fun, successful, sexy & stylish" couples, but the brightly-colored design and attempts at hipness, the text just doesn't grab me in any way. For all their gendered biases, I'd much rather pick up a women's or men's magazine than one that has to neuter its content to attempt to appeal to both sexes.



Read more on MBToolBox

Interested in advertising on MBToolBox?

Anonymous Tips


mediabistro Blogs

TVNewser
GalleyCat
UnBeige
FishbowlNY
FishbowlLA
FishbowlDC
mbToolbox

Editor: mediabistro.com

Email:

About

Links

Absolute Write

American Press Institute Journalist's Toolbox

At Last! Beware Writer Blogs!

Del.icio.us/Journalism

Del.icio.us/Writing

Freelance Success

Gawker Media Bubble

Lifehacker

Marketwatch: Jon Friedman's Media Web

Romenesko

Sreetips

Writers Weekly

Categories

Careers

Community

Courses

Design

Editorial

Events

Multimedia

Tech

The Business Side

Archives

view archives...

Recent

Subscribe

Click here to receive the Daily Media News Feed by email.

Job Listings

Freelance Marketplace


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l mbToolbox
Site Map l Help l Advertising/Sponsorships l Store l About Us
mediabistro.com inc., call (212) 929-2588 or email us
PRIVACY POLICY Copyright © 2006 mediabistro.com inc. All rights reserved.
MEDIA BISTRO is a registered trademark of Laurel Touby.