MBToolBox
Friday Oct 21, 2005

The Right Brain

leftbrainrightbrain.jpg"Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which 'right brain' qualities-inventiveness, empathy, meaning-predominate." So says Dan Pink in his book A Whole New Mind. This would be exciting news for us writers, because it would mean that our brains are more popular than our scientist, medical, business counterparts. Then how come we're still not getting paid? Ghostwriter Jane Genova has a few thoughts on the trend, if it is one.


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