Yes, you must still keep reading, even if you're not in school anymore. Who says? Arianna Huffington, Jack Shafer, Jim Nelson and Seth Mnookin among others: "We've been asked for book recommendations before...so we sent mb News Editor David Hirschman to track down a few media people who are, some of whom are media book authors themselves, and ask them one question: What's the most useful book on media you've read and why? (Alright, technically that's two questions, but you get the point.) We allowed them to define "useful" however they wanted and, in some cases, "book" as well. (Consistency, hobgoblins, etc.)"