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Web 2.0 Isn’t Just a Social Tool

Many of us create a myspace, facebook, or blog account for leisure or networking purposes. While it’s common to be warned about employers scanning your profile on the web for surveillance purposes, companies are also discovering the benefits of being up-to-date with social platforms. Take twitter, a communication board that simply lets friends/family know what you are doing, has now become a hot topic among businesses that want to stay on top of customer support/feedback for products. Forbes mentions the importance of web 2.0 for companies, especially in competitive markets that need to adapt to changing technologies in society. Zappos, an online retail store, has taken full advantage of twitter in building community with customers and branding the company name. If someone twitters a sentence about a poor service or product by a company, it can be investigated from the company right away via tweetscan or other tools that track comments on twitter. It’s no surprise that an online community like mediabistro already has twitter, be sure to check us out!
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