Web First, Print Later

“In the past, magazines’ websites were their print versions’ ugly stepsisters, awkward appendages whose purpose was little more than as a teaser. While many hard news outlets took to the web from the start and sped up the news cycle by posting stories online, glossies rarely provided online-only content or made very much of their web presence, preferring to focus on the traditional print version. No more. Today, publishers recognize the necessity of the web and stake an online presence right away, often even months before launching in print,” writes David S. Hirschman. Read on here.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.