Your Fall Reading List

librariam.jpgYes, you must still keep reading, even if you’re not in school anymore. Who says? Arianna Huffington, Jack Shafer, Jim Nelson and Seth Mnookin among others: “We’ve been asked for book recommendations before…so we sent mb News Editor David Hirschman to track down a few media people who are, some of whom are media book authors themselves, and ask them one question: What’s the most useful book on media you’ve read and why? (Alright, technically that’s two questions, but you get the point.) We allowed them to define “useful” however they wanted and, in some cases, “book” as well. (Consistency, hobgoblins, etc.)”

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.