Speakers

RAFIQ AHMED Founder and CEO Demibooks @Demibooks @mendicantraf Rafiq Ahmed is a Founder and CEO of Demibooks, a publishing technology company offering software platforms for creating and distributing interactive book apps. His experience spans mobile applications & services, user-centered design and consumer electronic products. In the past he has worked at Motorola Mobility, digital agency Sapient, mobile apps startup EssTec, and management consultants PriceWaterhouse Coopers. He is based in Chicago.

Maximizing Discoverability and Profitability in Book App Marketplaces December 3, 2012 | 11:15am - 12:00pm

JASON ALLEN ASHLOCK Co-founder and President Movable Type Management @jasonashlock Jason Allen Ashlock is the Co-founder and President of Movable Type Management, where he oversees the development of new books and digital properties by the company’s authors and media clients, and leads the company to partnerships with an array of digital developers and marketing specialists. He sits on the advisory board of a number of technology start-ups in the publishing space, and teaches digital publishing at City University of New York, City College.

Exploring Apps & Educational Publishing December 3, 2012 | 5:30pm - 6:15pm

JASON BOOG Editor Mediabistro Publishing @galleycat @AppNewser As editor of Mediabistro Publishing, Jason Boog curates publishing events and shapes the digital publishing curriculum at Mediabistro. He also edits the GalleyCat and AppNewser blogs. His work has appeared in The Believer, NPR Books, The Los Angeles Review of Books, Granta, Salon.com, and Peace Corps Writers.

Self Publishing Across Multiple Formats December 3, 2012 | 4:45pm - 5:30pm

ALLEGRA BURNETTE Creative Director, Digital Media The Museum of Modern Art @AllegraBurnette Allegra Burnette is the Creative Director of Digital Media at The Museum of Modern Art, New York, overseeing design and production for the museum's website, MoMA.org, as well as mobile devices, interpretive kiosks and digital displays. Online projects include two complete site redesigns, creating the online collection and audience-specific sites for teachers, teens, and kids, overseeing an ongoing series of award-winning exhibition sites, and extending the reach of MoMA’s content through iTunes U, YouTube, mobile web and apps, and elsewhere. Offline projects include lobby display screens and the launch of MoMA.guide, a series of interactive kiosks. Prior to working at MoMA, Ms. Burnette created and ran a media department at the renowned museum exhibition design firm Ralph Appelbaum Associates. She has an MFA in museum exhibition planning and design from the University of the Arts, where she has also taught graduate courses in museum media. She is included in the book, Mobile Apps for Museums: The AAM Guide to Planning and Strategy, currently teaches in the online graduate program for Museum Studies at Johns Hopkins University, and also serves on the board of the Museum Computer Network.

App-Centered Outreach for Non-Profit and Institutions December 3, 2012 | 10:00am - 10:45am

PAUL CANETTI Founder and CEO MAZ @paulcanetti Paul Canetti is the founder and CEO of MAZ, a digital publishing platform for tablet and mobile devices as well as an instructor at New York's General Assembly on topics relating to mobile, UX/UI, design, and advertising. Having previously worked in technology, publishing, and design at Apple, Condé Nast, and as the Creative Director of an app development firm, Canetti truly understands the important intersection of media, design and technology.

Multi-Platform Publishing for Mobile News and Magazine Content December 3, 2012 | 11:15am - 12:00pm

CALVIN CARTER Founder & President Bottle Rocket Apps @_bottlerocket Calvin Carter is the founder of Bottle Rocket Apps (www.bottlerocketapps.com), a Dallas-based full-service mobile app development firm dedicated to creating mission-critical, premium brand experiences for the Apple iPhone and iPad and Android devices. Carter has built Bottle Rocket on the belief that exceptionally innovative technology not only enhances the way we do things - it redefines the way we live our lives. Bottle Rocket has completed more than 80 iPhone, iPad and Android apps for leading brands such as NPR, PBS, Disney, ESPN, A&E Television Networks, Discovery Channel, BET, SPIN Magazine, American Express and AARP. The company’s apps have won numerous industry accolades for innovative and user-centered design, and frequently appear at the top of their categories on the iTunes App Store.

Multi-Platform Publishing for Mobile News and Magazine Content December 3, 2012 | 12:00pm - 12:45pm Exploring Apps & Educational Publishing December 3, 2012 | 5:30pm - 6:15pm

MATTHEW CAVNAR VP of Business Development Vook @vooktv Matthew is the VP of Business Development at Vook where he extends Vook's cloud-based ePublishing platform to content holders everywhere. At Vook, Matthew has produced the award-winning JFK:50 Days enhanced eBook with NBC and Perseus, Unleashing the Super IdeaVirus with Seth Godin, Winning the Zero Moment of Truth/ with Google, as well as a variety of eBook projects for Simon & Schuster, Penguin, Harvard Business Review, Franklin Covey, HayHouse and Hachette.

Maximizing Discoverability and Profitability in Book App Marketplaces December 3, 2012 | 11:15am - 12:00pm

Chris Cunningham CEO appssavvy @chrisappssavvy Chris co-founded appssavvy, an activity advertising technology company and serves as CEO. His and appssavvy's vision has pioneered a new advertising model focused on people's activity. The vision of social activity advertising has established Chris as a recognized thought leader. He frequently speaks at industry conferences and forums, including ad:tech, IAB, iMedia and 4A's events, and comments on the latest developments in the social space live on CNBC and Bloomberg TV, or in leading publications, such as The Wall Street Journal, The New York Times, Bloomberg BusinessWeek and USA Today. For insight into Chris' unique perspective, read The New York Times' Corner Office. He also serves as co-chair of the IAB Social Media Committee and in 2010 and 2011 was a finalist for Ernst & Young's Entrepreneur of the Year award, an achievement which was led by Chris' leadership in driving appssavvy to profitability in less than two years after founding and every subsequent quarter. Today, appssavvy has more than 60 employees in four offices across the U.S. and is recognized as a great place to work by Crain's New York Business' Best Places to Work in NYC - an honor won in 2009, 2010 and 2011. Chris graduated from the University of North Carolina Greensboro with a bachelor's of arts degree in Economics & Marketing and is based in New York City.

Case Study: Mobile Advertising - Engagement Drives Conversions, Get the User Involved! December 3, 2012 | 4:00pm - 4:45pm

AMANDA D'ACIERNO Vice President and Publisher Random House Audio, Fodor’s Travel, Living Language and Information Group @FodorsTravel A publishing industry veteran, D’Acierno’s experience spans from event management at individual bookstores to publisher for one of the largest global publishing companies. In her current role as Vice President and Publisher of Random House Audio, Fodor’s Travel, Living Language and Information Group, a position she’s held since 2008, D’Acierno is responsible for the overall business strategy of each individual brand. As Publisher of Fodor’s Travel, D’Acierno is focused on propelling the 75 year old brand into the digital, e-book age while maintaining Fodor’s inherent voice. D’Acierno is refining the brand’s digital strategy for e-book and app production while continuing to grow the robust guidebook/bookstore business. D’Acierno joined Random House in 2003 as Publicity Director and later Publicity and Marketing Director for Random House Audio and Listening Library. Over the past nine years, she has overseen the releases of more than 300 titles a year, including three titles in the record-breaking Harry Potter series and audiobooks from three Presidents—Bill Clinton’s MY LIFE, Barack Obama’s THE AUDACITY OF HOPE and DREAMS FROM MY FATHER, and George W. Bush’s DECISION POINTS and bestsellers by Dan Brown, John Grisham and Stieg Larsson. D'Acierno became publisher of Living Language in 2010, beginning plans to relaunch the brand in August 2011 with LIVING LANGUAGE PLATINUM, a multiplatform digital course including mobile apps, online courses and communities, and personalized e-tutoring. As part of the relaunch, Random House partnered with the Mullen advertising agency on an unprecedented million-dollar marketing and advertising campaign.

Exploring Apps & Educational Publishing December 3, 2012 | 5:30pm - 6:15pm

DIANNA DILWORTH Editor Mediabistro Publishing @galleycat Dianna Dilworth is Editor of Mediabistro's digital publishing blog AppNewser and a contributor to GalleyCat. As a freelance writer, she has been covering technology, design and digital marketing for the last decade for publications including: The Architectural Record, The Believer, Businessweek, California Home & Design, DMNews, Dwell and PRWeek. She is also the author of the upcoming book, Mellodrama: The Mellotron Book, from Bazillion Points, a book that will change the way you hear the flutes at the beginning of The Beatles' song "Strawberry Fields Forever."

Maximizing Discoverability and Profitability in Book App Marketplaces December 3, 2012 | 11:15am - 12:00pm

Bobby Emamian CEO Prolific Interactive @prolificbobby Bobby is the co-founder and CEO of Prolific Interactive, a mobile agency located in New York’s Digital District and San Francisco. Bobby’s mix of technical, business, strategic, and managerial skills accounts for Prolific’s fast growth in the digital media industry. Bobby and his team have worked with such companies as News Corporation, XXL Magazine, Absolut Vodka, NBA, Scholastic, MTV, and The BIG EAST Conference. Bobby also sits on the Quinnipiac University Entrepreneurship Advisory Board and the New York Digital District Welcome Committee. He has spoken at conferences across the country about various topics in the mobile space. Bobby is a Quinnipiac University graduate from the School of Business where he studied Entrepreneurship.

Case Study: Mobile Advertising - Engagement Drives Conversions, Get the User Involved! December 3, 2012 | 4:00pm - 4:45pm

DEBORAH A. FORTE President of Scholastic Media, and Executive Vice President Scholastic Inc. @Scholastic Deborah A. Forte is Executive Vice President of Scholastic Inc. and President of Scholastic Media, and serves as the organization’s lead business and creative head. She is an innovator and an award winning producer, developer, and designer of multi-platform content that meets the needs of children and families – including book based software, applications, television, film and websites. Ms. Forte is leading the team that created Storia™, Scholastic’s new eReading platform and eBooks system that was recently recognized by Warren Buckleitner with the Editor’s Choice Award for children’s eBook apps in Children’s Technology Review. Ms. Forte founded Scholastic Media, the only full-scale digital production, branding and merchandising division in the children’s publishing industry that successfully develops and markets children’s software and content globally. In addition to Storia, her many successful productions include Clifford The Big Red Dog, The Magic School Bus, I SPY, Goosebumps and The Golden Compass. Her software and productions have been distributed in over 60 countries and have won hundreds of awards including Emmys, the Humanitas Prize, Peabodys and an Oscar. Ms. Forte is a founding member of the Children’s Museum of Manhattan and on the board of the American Center for Children and Media.

Maximizing Discoverability and Profitability in Book App Marketplaces December 3, 2012 | 11:15am - 12:00pm

Mark Ghermezian Co-Founder and CEO Appboy @Markgher Mark Ghermezian is the co-founder and CEO of Appboy, is a customer relationship management (CRM) platform for mobile applications that enables you to understand your mobile users better than ever before. Through data, insights, and diagnostic information powered by Appboy’s SDK and served through a web dashboard, the company provides platform users with enhanced channels to interact with and manage relationships with customers. As CEO, Mark is focused on investment, business development and the Appboy product vision. Appboy’s SDK plus web dashboard enable mobile app owners to create and receive feedback from/market to user segments and provides individualized user insights, event monitoring, feedback forms, and marketing options. Mark is also currently a Partner at T5 Capital, a venture capital firm focused on investing in early stage innovative and disruptive technology companies. A seasoned entrepreneur, Mark also founded and was CEO of XE Mobile, which grew to over 3,500 points of sale across the United States under his direction, and Founder and CEO of Flush Media Inc., a restroom advertising company which he successfully sold after four years of growth to over 2,500 locations across North America. Mark holds a Bachelor Degree from Yeshiva University.

New Distribution Models for eBooks and Apps December 3, 2012 | 2:15pm - 3:00pm

SUSAN HALLIGAN Principal Halligan Consulting @srhalligan Susan is a Social Media Marketing Consultant based in New York working with technology startups, media agencies, cultural organizations, publishers and non-profits. Her specialty is integrating social media into traditional marketing and communications channels. Her areas of social media expertise include: Audits, Strategy, Competitive Analysis, Best Practices, Channel Selection, Content Marketing, Ecommunication Optimization and Marketing, Stream Management, Employee Activation, Governance and Policies, Crisis Management and Analytics. As the former Marketing Director of The New York Public Library (NYPL), she established the first-ever marketing department for the 100-year-old institution and transitioned the library from traditional communication platforms to new media platforms. Susan built the library’s social media footprint to make @nypl the #1 public library in the world on Twitter and Facebook. NYPL was the first library in the world to secure a Foursquare badge that celebrated its centennial in 2011. The library’s flagship enewsletter, NYPL Enews, grew by 200% in 2011. The 2010 "Don’t Close the Book" advocacy campaign was significant in that 33% of all actions -donations and letters of support - came from social media channels. MarketingSherpa named the campaign to the 2010 Viral and Social Media Hall of Fame and the library was awarded the 2010 PR News Non-Profit PR Award: “Use of Twitter, Success through a Coordinated Staffing Model”. Susan was Executive Producer of “Treasures of The New York Public Library Video Series,” created to increase awareness of library research collections among the general public via social media.

App-Centered Outreach for Non-Profit and Institutions: What Works and Why? December 3, 2012 | 10:00am - 10:45am

AMANDA HAVARD Author THE SURVIVORS Series @SurvivorsSeries Amanda Havard thinks in stories. She is the author of the supernatural young adult series, The Survivors, a transmedia franchise with an online following of 4 million readers. For her first series, Havard teamed up with transmedia content studio, Chafie Creative, to create Immersedition™ book apps, a patent-pending app, that is a curated, interactive reading experience for full-length novels. The Survivors was the debut Immersedition™. Having received both her advanced degrees and a fellowship from top-ranked Peabody College at Vanderbilt University in curriculum, Havard was named Creative Director of App Builds as Chafie delved into the world of educational interactive texts. She recently headed up the first Chafie educational project, a Romeo & Juliet Immersedition. It is currently being adopted in schools across the country. Originally from Texas, she now lives in Nashville, Tennessee. Havard is always looking for the next best story and the most innovative way to tell it.

Exploring Apps & Educational Publishing December 3, 2012 | 5:30pm - 6:15pm

TIM HAYDEN Senior Vice President, Mobile Strategy Edelman Digital @thetimhayden Tim leads mobile strategy for Edelman Digital in the U.S. and beyond, leveraging more than 20 years of experiential and new media marketing for brands in both the B-to-B and B-to-C marketplaces. In this role, he helps Edelman teams and clients understand the current and future landscape of mobility in order to develop appropriate integrated strategies and programs. Prior to Edelman, Tim was co-founder and CMO at 44Doors, which developed a mobile marketing platform and mobile marketing services for brands such as Coca-Cola, AT&T, Reebok, Jackson Family Wines and Bank of America, among others. He was a founder and partner in other startups including NION Interactive, Blue Clover and GamePlan, an experiential agency that produced innovative campaigns for brands including AMD, Bacardi USA, Dell, Humana and IBM using the integrated “Live+Mobile+Online” methodology that Tim coined in 2007. When not saving the world from bad mobile experiences, Tim sits on the board of Meals on Wheels and More, and spends time with his wife and son in Austin, Texas. Tim holds a bachelor’s degree in Political Science from Texas State University.

Morning Keynote: Reaching and Keeping the Mobile Audience December 3, 2012 | 9:00am - 9:30am

DAN HEALY Managing Director Prolific Interactive @TheDanHealy There's no "i" in Dan Healy and there isn't one in team, which is what he believes to be the key factor to getting anything done. As the Director of Business Development at Prolific, he brings new ideas and a passion for growth. Hailing from Cheshire, CT, Dan enjoys golf, hiking, cooking and brewery tours, as any man should. Don't let the east coast town fool you, though. Dan can't live without good ol' Midwestern Ohio State football.

Case Study: Mobile Advertising - Engagement Drives Conversions, Get the User Involved! December 3, 2012 | 4:00pm - 4:45pm

JASON HIRSCHHORN CEO The ReDEF Group @MediaReDEFine Former President of MySpace, Sling Media + Chief Digital Officer, MTVN. Board of Directors, MGM, GetGlue, CFY.

Afternoon Keynote: Where Do We Go Next? A Mobile Roadmap for Media Professionals
December 3, 2012 | 1:45pm - 2:15pm

AZIZ ISHAM CEO reKiosk @arcadesunshine Aziz Isham is the CEO of reKiosk, a digital distribution platform for independent media, and co-founder of Arcade Sunshine, a digital publishing and media development company that creates complete digital experiences around the printed page. Arcade Sunshine works with publishers, corporations and non-profits to create mobile apps that incorporate video and social media into their publications. He lives and works in Brooklyn, NY.

New Distribution Models for eBooks and Apps December 3, 2012 | 2:15m - 3:00pm

JONATHAN KAY Founder & COO Apptopia @apptopia @JonathanCKay Jonathan began his career in the startup community at Grasshopper as their first Ambassador of Buzz. There, he made a name for himself by launching big partnerships, taking on tons of speaking opportunities, and making sure Grasshopper was always in the news with ongoing press mentions. He then decided to spread his knowledge by writing Learn2Buzz so that anyone could create their own "Buzz Department." Since leaving Grasshopper he has risked it all to start his own business as the COO & Founder of Apptopia. Apptopia is the marketplace for buying and selling mobile app ownership and within months of the site's launch, Mark Cuban led the company's $1 million round of funding. Now Jonathan leads the daily operation and strategic direction at Apptopia, working with both buyers and sellers to help people invest and make money through mobile app acquisitions.

Exploring Apps & Educational Publishing December 3, 2012 | 5:30pm - 6:15pm

CHRIS KENNEALLY Director, Business Development & Author Relations Copyright Clearance Center @beyondthebook At Copyright Clearance Center, Christopher Kenneally works with his Business Development colleagues to help the company attract new customers and achieve greater penetration in existing markets. He has forged partnerships with technology providers, professional associations, and media organizations, among others. In addition, Kenneally is host/producer of CCC’s weekly podcast series, “Beyond the Book”; for OnCopyright Education, CCC's Educational Services brand, he presents a variety of programs on copyright and intellectual property issues. As a freelance journalist, Christopher Kenneally reported on education, business, travel, culture and technology for the New York Times, Boston Globe, Los Angeles Times, and The Independent of London, among many other publications. He also reported for WBUR-FM (Boston), National Public Radio, and WGBH-TV (PBS-Boston). He is author of “Massachusetts 101” (Applewood Books), a history of the state “from Redcoats to Red Sox” (www.mass101.com)

Self Publishing Across Multiple Formats December 3, 2012 | 4:45pm - 5:30pm

RHAZI KONE Project Manager UNICEF @rhazikone Rhazi Kone is a Project Manager in UNICEF’s Social & Civic Media Section. For the past few years, Rhazi has used traditional media combined with new technologies including social networking tools, SMS and digital mapping to empower youth worldwide to play an active role in society. Using “UNICEF-GIS”, a flexible and cutting-edge digital mapping platform that enables real time data collection and content-generation through web and mobile applications, he has led the development and implementation of various youth empowerment and advocacy initiatives mitigating ecological, sanitation, gender based violence and HIV/AIDS risks and vulnerabilities in Haiti, Brazil and Kenya. Rhazi is a citizen of the Cote d’Ivoire, where he led various youth activist groups during the Ivorian civil war.

App-Centered Outreach for Non-Profit and Institutions: What Works and Why? December 3, 2012 | 10:00am - 10:45am

LOU LAGRANGE Senior Digital Marketing Manager Lonely Planet(Americas) @lonelyplanet Lou LaGrange is a veteran of the Internet Media industry, having served as National Media Director for Modem Media and MediaVest, among others. On the publishing front, he was VP Marketing for Alloy Media, responsible for the Interactive SBU and all related client relationships surrounding Alloy.com and delias.com. After 4 years as a strategist for Lonely Planet's global client solutions team, Lou joined the mobile marketing group, with a focus on B2C initiatives for both mobile and eBooks. Additional credits include partnership development for the Webby Awards and Nerve.com. An intrepid traveler, he's been to 112 countries and all 50 states.

New Distribution Models for eBooks and Apps December 3, 2012 | 2:15m - 3:00pm

AMY MARTIN Product Marketing Manager Wattpad @amy751 Amy Martin is the Product Marketing Manager at Wattpad. Before joining Wattpad, Amy worked overseas as a digital consultant at a startup communications agency in the Middle Eastern country of Qatar. Early in her career, way before YouTube came around; Amy was part of a team exploring online collaborative video production with the Canadian Broadcasting Company. She was an intern at MSNBC.com and has consulted for various tech startups on communications and business planning. Amy holds a master's degree in Media Ecology: Studies in Culture and Communication from New York University.

Self Publishing Across Multiple Formats December 3, 2012 | 4:45pm - 5:30pm

Puneet Mehta CEO and Co-Founder MyCityWay @PuneetMehtaNYC As CEO and co-founder of MyCityWay, Puneet Mehta is pioneering the next-generation intersection of mobile and local by building a cloud-connected, self-learning discovery and mobility platform that brings together various aspects of the urban experience in a connected way. Mehta spent much of his career on Wall Street, building complex technological platforms to power robust financial systems. Under Mehta’s leadership, MyCityWay has applied the technology once reserved for high-powered algorithmic trading to build a mobile application that taps into situational-awareness and personalization as the key pegs to create a unique mobile experience. Puneet and his team have earned the backing of investors including NYC Mayor Michael Bloomberg and BMWi Ventures. Before founding MyCityWay, Mehta held many technology executive positions, where he built situationally aware, self-learning orchestration engines that ran businesses or helped people make real-time decisions to run their businesses – in everything from trading platforms to supply chains. He has served as SVP for technology strategy and architecture for Citi Capital Markets, VP of technology for capital markets at Merrill Lynch, VP of technology for JP Morgan and held leadership positions at Johnson Controls and IBM.

Exploring Apps & Educational Publishing December 3, 2012 | 5:30pm - 6:15pm

JEANNIEY MULLEN Global Executive Vice President and Chief Marketing Officer Zinio LLC @Jeannieymullen Jeanniey Mullen is Global Executive Vice President and Chief Marketing Officer of Zinio, the world’s foremost digital publishing products and services company, and home of the largest newsstand. She holds the same roles concurrently for VIvmag, the world’s first exclusively digital luxury women’s magazine VIVmag. Renowned as a pioneer in email marketing, she is widely credited for her pivotal role in ushering in a new era of digital marketing communications. Mullen is founder and current executive director of the Email Experience Council. She is an accomplished author with two books to her credit, as well as a regular columnist for ClickZ. Mullen is a frequent and highly sought-after speaker at digital marketing, e-tail and publishing events around the world.

Multi-Platform Publishing for Mobile News and Magazine Content December 3, 2012 | 12:00pm - 12:45pm

Michael Oiknine CEO Apsalar @apsalarinc Michael is a tried and true entrepreneur with over 15 years of experience in crafting and selling companies. Prior to founding Apsalar, as the former co-founder and COO of Kefta, Inc., a SaaS provider of online behavioral targeting solutions, Michael was instrumental in growing and shaping the business before its acquisition by Acxiom. After earning his MBA from Harvard to complement his MS in Engineering from École Centrale Lyon in France, Michael was the managing director of GiSMo, a mobile payment startup owned by Millicom International Cellular and a consultant with Altis, a consulting firm now owned by Cap Gemini Ernst & Young in Paris, France.

From Download to Domination: Engaging Mobile App Users with Analytics and Targeting December 3, 2012 | 3:00pm - 3:30pm

EVAN RATLIFF Co-Founder and Editor Atavist @theatavistEvan Ratliff is the co-founder and editor of Atavist, a media and software company that produces digital storytelling tools and an award-winning magazine and e-singles publishing arm, The Atavist. His writing also appears in The New Yorker, National Geographic, and Wired, where he is a contributing editor. He is a three-time finalist for a National Magazine Award, twice as a writer and once as an editor. On the side, he is the story editor of Pop-Up Magazine, one of the country’s most successful live literary events.

New Distribution Models for eBooks and Apps December 3, 2012 | 2:15m - 3:00pm

CLAUDIA ROMANINI Director, Developer Relations Barnes & Noble Digital Products @NOOKDeveloper Claudia Romanini leads Developer Relations and Third-Party Applications for Barnes & Noble Digital Products. Her team is chartered to build an application ecosystem that enriches and expands the reading experience for the NOOK® platform. Prior to Barnes & Noble, Claudia spent five years at Motorola, where she led the Global Ecosystem organization and was responsible for the MOTODEV Developer Program, Tools and Technical Services, and Application Delivery teams. Previously, Claudia held senior product marketing positions in leading high-tech companies including Palm, TiVo, and eBay.

Maximizing Discoverability and Profitability in Book App Marketplaces December 3, 2012 | 11:15am - 12:00pm

CARMEN SCHEIDEL VP of Education & Events Mediabistro @scheidel Carmen leads mediabistro's educational offerings and events -- with the mission of helping media people learn new skills. She began her career as an editor at a monthly arts and culture magazine and spent seven years freelancing as an editor and writer. At mediabistro, she has helped tens of thousands of media pros revamp their careers with the help of mediabistro's courses, events, and video content.

Multi-Platform Publishing for Mobile News and Magazine Content December 3, 2012 | 12:00pm - 12:45pm

David Steinberger Co-Founder and CEO comiXology @stonemtn David Steinberger co-founded comiXology, the leading US digital comics provider, in 2007 at New York University. Long time comic fan and passionate entrepreneur, David’s inspiration for comiXology came from participating in NYU | Stern’s 2007 Business Plan competition. David designed comiXology’s Guided View™ Technology, an innovative way to read comics on a small device, celebrated by Wired Magazine as "mobile comics done right." David Steinberger holds an MBA from NYU | Stern School of Business, a Masters degree from Manhattan School of Music, and an Advanced Certificate from Juilliard.

Case Study: Merchandising the comiXology Way December 3, 2012 | 9:30am - 10:30am

ANNIE TROMBATORE Manager of Product Development Thrillist Media Group @Thrillist @JackThreads Annie Trombatore is the Manager of Product Development for Thrillist Media Group, a digital media company converging leading men’s lifestyle brand Thrillist.com and members-only shopping club JackThreads.com. The brands collectively reach over 5 million daily subscriptions, targeting a young, urban male demographic locally and nationally, online and offline, through content and commerce. Trombatore is responsible for user experience design and product development across the company, which includes three websites, three email products and seven iOS & Android applications. rior to working at Thrillist, Annie was part of the Product Management team at Buy.com, where she worked with advertisers and manufacturers to strategize and design their presence on the website and within the iOS app.

Case Study: Mobile Advertising - Engagement Drives Conversions, Get the User Involved! December 3, 2012 | 4:00pm - 4:45pm

LYLE UNDERKOFFLER Vice President, Digital Media Disney Publishing Worldwide @DisneyReads Lyle Underkoffler was named vice president, Digital Media in 2010. In this role, he is responsible for leading the development and management of the digital strategy, positioning DPW as the leading resource for high-quality virtual content for children. Mr. Underkoffler maintains a keen sense for digital trends in the marketplace, consumer buying patterns, emerging hardware platforms, and the e-retailer landscape. He currently works in conjunction with the books and magazines content team to develop product plans, create contractual arrangements with e-retailers, and leverage DPW content to produce new digital opportunities in the marketplace. Previously, Mr. Underkoffler has served as the director, Strategy for Disney Publishing Worldwide. He was responsible for the annual Strategic Plan process and partnering across DPW business areas to analyze and help drive global growth initiatives. Mr. Underkoffler was also director of Strategy and Business Development at Zagat Survey, where he established a roadmap for growth through acquisitions, partnerships, and new ventures. In this role, he developed and executed a 3-year strategy across interactive products, both online and mobile. Lyle’s broad corporate strategy experience includes senior positions at Dun & Bradstreet, The Wall Street Journal, Morgan Stanley, and Deloitte Consulting, where he developed a strong track record of effective strategy development, customer segmentation, operational improvement, and change management.

Maximizing Discoverability and Profitability in Book App Marketplaces December 3, 2012 | 11:15am - 12:00pm

Kamal Kaur Vice President, Mobile & Display RadiumOne @radiumone Kamal built and currently leads the fast-growing Mobile division within RadiumOne. Prior to joining RadiumOne, Kamal managed the media team at Yahoo! Ad Network. There, she provided leadership and direction in all aspects of the Yahoo Ad Network and also contributed strategic direction after the acquisition of BlueLithium. Kamal co-founded and developed BlueLithium, a pioneer behavioral targeting ad network. She was instrumental in coordinating design, the flow of all UI features, analytical modeling of optimization algorithms, and the execution of the flagship products. She was also heavily involved in developing new business and building out the team. Prior to BlueLithium, she co-founded ClickAgents and served as the Director of Network Development, where she successfully brought brands to the premium publishers via performance-based initiatives. She has over 12 years of experience in online media buying and is an expert in building stellar products and teams from ground zero.

Case Study: Mobile Advertising - Engagement Drives Conversions, Get the User Involved! December 3, 2012 | 4:00pm - 4:45pm

KEVIN WEATHERMAN VP of Business Development MoPub @mopub Kevin has been in the advertising technology space for over six years. Prior to MoPub, he managed publisher relationships with desktop clients at PubMatic and AdBrite. Kevin holds a B.S. in Legal Studies from the University of California, Berkeley.

Case Study: Mobile Advertising - Engagement Drives Conversions, Get the User Involved! December 3, 2012 | 4:00pm - 4:45pm

PATRICK WHITE Creative Director and Co-Founder Arcade Sunshine Media @arcadesunshine Filmmaker Patrick White founded Arcade Sunshine Media after developing and producing documentaries for National Geographic, Discovery Channel and History. Before that he directed award winning films about public health issues in Africa. More recently, he was named as one of the area’s best DJ’s by the Washington Post, a title he’s earned three years in a row. He holds a BA from George Washington University and a MA in Film from Boston University.

App-Centered Outreach for Non-Profit and Institutions: What Works and Why? December 3, 2012 | 10:00am - 10:45am

GARY YENTIN CEO and Founder App Promo @Apppromo Gary Yentin is a senior mobile executive, with over 15 years of experience managing strategy sales, marketing, operations and technology for established entertainment, new media and technology companies. For the last ten years Gary has focused on mobile technologies, including content development and distribution having worked for m-Qube (now VeriSign) in the capacity of Vice-President, and mobile advertising, having worked and consulted with Admob, Enpocket, Nokia, Quattro and Jumptap. Currently, Gary is CEO and Founder of App Promo (@Apppromo) focusing on the strategy, discovery, distribution and monetisation of mobile applications .

New Distribution Models for eBooks and Apps December 3, 2012 | 2:15m - 3:00pm

Submit a Speaker

To submit a speaker for consideration, please email the following materials to stewart@mediabistro.com:

Biography and headshot of proposed speaker
The event you are submitting the speaker for, and reason why he/she is a good fit
Links to any appearances, previous speaking gigs, video, podcasts, or press
Appropriate contact information

Speakers should be submitted 90+ days prior to the event.

Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.