TVNewser Jobs PRNewser Jobs AgencySpy Jobs SocialTimes Jobs

A Web-Only Success Story…Sort Of

christian-science-monitor.jpgWhat happens when a newspaper goes online-only? The Christian Science Monitor, which stopped its daily print edition March 25, 2009, says lots of good things.

Traffic is up by more than 60%, revenue for the daily e-mail newsletter is up, and they are on budget, editor John Yemma told Joe Strupp at Media Matters.

But, there’s always a but.

First: The CSM is not truly a Web-only operation: the organization is putting out a weekly print edition (which has seen 79% circulation growth since its launch).

Second: online ad revenues are about half what they were projected to be. The company forecasted 12 months of online revs would total $870,000, but in actuality it’s only brought in $490,000.

Third: The First Church of Christ, Scientist, is pumping $20 million a year into the paper, or nearly five times what the paper could generate on its own.

The paper also extended a buyout offer to its 85 editorial employees, and four accepted.

But (again, always a but)–there’s still 81 newsmen and women working at this paper, which is a heck of a lot more than the number of people at any other online-only outfit we can think of.

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now!