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<title>Kudos - MediaJobsDaily</title>
<link>http://www.mediabistro.com/mediajobsdaily</link>
<description>Hire Minds Delivering News &#38; Insight About Jobs in the Media</description>
<copyright>Copyright 2013</copyright>
<lastBuildDate>Wed, 22 May 2013 19:19:34 +0000</lastBuildDate>
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<title>Mediabistro Job Board Announces Another Big Winner</title>
<description><![CDATA[<p><img class="alignright size-medium wp-image-14668" title="subway" src="http://www.mediabistro.com/mediajobsdaily/files/2013/05/subway-300x199.jpg" alt="" width="300" height="199" />Congratulations to our Yankees vs. Mets subway series tickets winner <strong><a href="http://www.mediabistro.com/David-Ortiz-profile.html">David Ortiz</a></strong>, human resources generalist at Harlequin. David has been using Mediabistro&#8217;s job board since he joined Harlequin because it &#8220;ensures that our career opportunities reach a large pool of qualified candidates.&#8221;</p>
<p>When we asked him how he felt about winning the tickets, he said, &#8220;I was very surprised to receive the call. It put a big old smile on my face. I&#8217;m grateful to have won the contest.&#8221; We&#8217;re glad he won, too!</p>
<p>If you didn’t win, you still have many chances to win one of our fabulous giveaways. Keep posting jobs with us, and we’ll continue to enter you into our contests as a token of our appreciation.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Vicki Salemi</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/mediabistro-com-job-board-announces-another-big-winner-4_b14664#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/mediabistro-com-job-board-announces-another-big-winner-4_b14664</link>
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		<category><![CDATA[Just Stuff]]></category>
		<category><![CDATA[Kudos]]></category>
		<category><![CDATA[Mediabistro]]></category>
		<category><![CDATA[David Ortiz]]></category>
<pubDate>Fri, 17 May 2013 14:42:59 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/mediajobsdaily/files/2013/05/subway.jpg" width="290" height="140" medium="image" />
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<title>The Most Amazing Resume We&#8217;ve Seen Lately (Or Ever)</title>
<description><![CDATA[<p>We here at MediaJobsDaily are leery of using superlatives like &#8220;most amazing&#8221; as there&#8217;s almost always something more amazing down the pike, but this resume is actually, sincerely great and may be the &#8220;greatest.&#8221;</p>
<p>Just look at this:<br />
<img src="http://www.mediabistro.com/mediajobsdaily/files/2013/01/Screen-shot-2013-01-30-at-10.19.28-AM.png" alt="" title="philippe dubost" width="500" height="290" class="aligncenter size-full wp-image-13607" /><br clear="all" class="clear">Look <I>harder</I>&#8230;..</p>
<p>Yeah, that&#8217;s not an Amazon page. It&#8217;s his resume. And yet all the typical Amazon bells and whistles are there&#8230;.the fonts match&#8230;the checkboxes are checkable&#8230;even the search bar works (though if you change the category away from Job Candidates to anything else, an alert pops up that asks, &#8220;Seriously? You&#8217;d rather go shopping?&#8221;)</p>
<p>The <a href="http://www.phildub.com/">resume</a> has already gotten over 800,000 visitors. Go be the 800,001st because you really gotta see it.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/the-most-amazing-resume-weve-seen-lately-or-ever_b13606#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/the-most-amazing-resume-weve-seen-lately-or-ever_b13606</link>
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		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Kudos]]></category>
<pubDate>Wed, 30 Jan 2013 10:26:34 +0000</pubDate>
  
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<title>High Schoolers Get Real-Life Taste Of Ad Industry</title>
<description><![CDATA[<p>An ad agency run by high schoolers has taken on its first paying client.</p>
<p>The Innovation in Advertising and Media High School&#8217;s agency, IAM Advertising, will promote the National Black Programming Consortium&#8217;s upcoming PBS documentary series, &#8220;DC Met: Life Inside School Reform.&#8221; </p>
<p>Series executive producer Jacquie Jones <a href="http://adage.com/article/agency-news/agency-run-high-school-students-wins-client/237293/">told</a> AdAge that she hoped the kids could create a social media campaign that would get their peers to discuss the problems they see with education.</p>
<p>Plus, &#8220;They have a better idea of how to reach their peers than we do,&#8221; she said.</p>
<p>They&#8217;ve had one brainstorming session with the documentary&#8217;s producers, and came up with the idea of a &#8220;major stunt,&#8221; otherwise undescribed, that the producers love.</p>
<p>The teen-run agency is also partnering with Digitas on the campaign, and fees paid to IAM Advertising will go back to the school.</p>
<p>The IAM High School has about 300 students and graduated its first class this year. Of the 47 graduating students, about a third are planning to pursue advertising careers. This real-world experience will look <I>great</i> on a resume for sure.</p>
<p>By the way, here&#8217;s a trailer for the doc:<br />
<iframe src="http://player.vimeo.com/video/49410209" width="500" height="282" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<p><a href="http://vimeo.com/49410209">DC met 4mins Trailer</a> from <a href="http://vimeo.com/user1933441">NBPC</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/high-schoolers-get-real-life-taste-of-ad-industry_b12329#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/high-schoolers-get-real-life-taste-of-ad-industry_b12329</link>
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		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Kudos]]></category>
<pubDate>Mon, 24 Sep 2012 16:30:35 +0000</pubDate>
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<title>We Suddenly Want To Drop Everything To Work At This Berlin Startup</title>
<description><![CDATA[<p>Because Wooga.com has <a href="http://www.wooga.com/jobs/offers/storywriter/">the greatest recruiting page we have seen in a long time</a>.</p>
<p>Wooga makes Facebook games like Diamond Dash, but the company is gearing up to release more.</p>
<p>The top of the page for a job listing for a story writer for a new game features a message from one of the game&#8217;s characters. &#8220;Dear Future Colleague, My name is Vincent and I am an anthropologist in a new Wooga game.&#8221; Awesome. The list of qualifications: blessedly short. The &#8220;why should you work here&#8221; pitch: long on content. An ATS system that you have to apply through, but a photo and name of a real human to contact if you have any questions. The page itself is colorful and gives a sense of the company culture, without being too wacky (though opinions may vary on the weird Einstein-looking octopus).</p>
<p>Seriously, sign us up.</p>
<p><img src="http://www.mediabistro.com/mediajobsdaily/files/2012/09/Screen-shot-2012-09-18-at-9.45.44-AM.png" alt="" title="wooga" width="500" height="282" class="aligncenter size-full wp-image-12257" /></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/we-suddenly-want-to-drop-everything-to-work-at-this-berlin-startup_b12255#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/we-suddenly-want-to-drop-everything-to-work-at-this-berlin-startup_b12255</link>
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		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Kudos]]></category>
<pubDate>Tue, 18 Sep 2012 10:03:53 +0000</pubDate>
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<title>Leaked Valve Employee Manual Makes Us Really Want To Learn To Code</title>
<description><![CDATA[<p><img src="http://www.mediabistro.com/mediajobsdaily/files/2012/04/Screen-shot-2012-04-27-at-11.27.49-AM.png" alt="" title="valve manual pic" width="203" height="202" class="alignleft size-full wp-image-10815" />This week, the employee manual at Valve (makers of Half-Life 2, Portal, and other super-successful games) was leaked online.</p>
<p>It makes us want to work there.</p>
<p>Employees choose the projects they want to work on. You&#8217;ve heard of 20% time? Valve is &#8220;100% time&#8221;. There aren&#8217;t any bosses, per se, but people &#8220;in charge&#8221; (which seems to be a loose term at Valve) discourage overtime.</p>
<p>Not to mention the usual perks like free food, games tables, massages, etc.</p>
<p>Good gravy.</p>
<p>This could <a href="http://www.forbes.com/sites/oliverchiang/2011/02/15/valve-and-steam-worth-billions/">explain why Valve could be worth billions, and its profit-per-employee is higher than Google or Facebook</a>.</p>
<p>The <a href="http://newcdn.flamehaus.com/Valve_Handbook_LowRes.pdf">manual</a>&#8216;s authenticity was <a href="http://venturebeat.com/2012/04/23/four-things-from-valve-handbook/">confirmed</a> by Doug Lombardi, Valve&#8217;s vice president of marketing. </p>
<p>By the way. If you really don&#8217;t want to learn to code (okay, us neither), there are a few openings <a href="http://www.valvesoftware.com/jobs/job_postings.html">posted </a> for media types, including one for an artist, a film editor, and sound engineer. And the company <a href="http://www.fastcompany.com/1835546/you-re-hired-now-figure-things-out-with-the-help-of-this-whimsical-handbook">hires two to three new people each month</a>, so if you don&#8217;t see anything you like right now, check back. Expect heavy competition (duh).</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/leaked-valve-employee-manual-makes-us-really-want-to-learn-to-code_b10814#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/leaked-valve-employee-manual-makes-us-really-want-to-learn-to-code_b10814</link>
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		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Kudos]]></category>
<pubDate>Fri, 27 Apr 2012 11:38:55 +0000</pubDate>
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<title>This Generic Cover Letter Got A Screenwriter A Job</title>
<description><![CDATA[<p>Okay, so it happened nearly a century ago, but it&#8217;s still a great cover letter&#8212;and one that writer  Robert Pirosh didn&#8217;t customize, but instead mass-mailed to as many employers as he could think of.</p>
<p>Pirosh had just returned to New York (by way of a year in Europe) and was hoping to make it in Hollywood as a screenwriter.</p>
<p>Here&#8217;s what he wrote, via <a href="http://www.lettersofnote.com/2012/03/i-like-words.html">Letters of Note</a>:</p>
<blockquote><p>Dear Sir:</p>
<p>I like words. I like fat buttery words, such as ooze, turpitude, glutinous, toady. I like solemn, angular, creaky words, such as straitlaced, cantankerous, pecunious, valedictory. I like spurious, black-is-white words, such as mortician, liquidate, tonsorial, demi-monde. I like suave &#8220;V&#8221; words, such as Svengali, svelte, bravura, verve. I like crunchy, brittle, crackly words, such as splinter, grapple, jostle, crusty. I like sullen, crabbed, scowling words, such as skulk, glower, scabby, churl. I like Oh-Heavens, my-gracious, land&#8217;s-sake words, such as tricksy, tucker, genteel, horrid. I like elegant, flowery words, such as estivate, peregrinate, elysium, halcyon. I like wormy, squirmy, mealy words, such as crawl, blubber, squeal, drip. I like sniggly, chuckling words, such as cowlick, gurgle, bubble and burp.</p>
<p>I like the word screenwriter better than copywriter, so I decided to quit my job in a New York advertising agency and try my luck in Hollywood, but before taking the plunge I went to Europe for a year of study, contemplation and horsing around. </p>
<p>I have just returned and I still like words. </p>
<p>May I have a few with you?</p>
<p>Robert Pirosh<br />
385 Madison Avenue<br />
Room 610<br />
New York<br />
Eldorado 5-6024</p></blockquote>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/this-generic-cover-letter-got-a-screenwriter-a-job_b10246#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/this-generic-cover-letter-got-a-screenwriter-a-job_b10246</link>
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		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Just Stuff]]></category>
		<category><![CDATA[Kudos]]></category>
<pubDate>Wed, 14 Mar 2012 15:57:16 +0000</pubDate>
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<title>Dollar Shave Club&#8217;s $4,500 Video Broke Its Site</title>
<description><![CDATA[<p>Everybody is talking about <a href="http://www.dollarshaveclub.com/">Dollar Shave Club</a>, the site that launched on Tuesday and promises to send you a month&#8217;s supply of razor blades for a buck plus shipping.</p>
<p>The premise is sexy enough that that fact alone might have grabbed them plenty of new business, but we&#8217;re betting the hilarious promo video didn&#8217;t hurt.</p>
<p><iframe width="500" height="284" src="http://www.youtube.com/embed/ZUG9qYTJMsI" frameborder="0" allowfullscreen></iframe></p>
<p>It feels Old Spice-y (more tennis, fewer horses) but <a href="http://www.businessinsider.com/dollar-shave-club-interview-2012-3?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29&#038;utm_content=Google+Reader">cost $4500 to make</a>. </p>
<p>On the first day, Business Insider says, the site crashed from interest. Dollar Shave Club still managed to sign up 5,000 subscribers that day, which was Tuesday. Now they&#8217;re up to 12,000.</p>
<p>CEO Michael Dubin told BI:</p>
<blockquote><p>The wonderful thing about Dollar Shave Club is that we get to tell a unique story these days and build a unique brand because we&#8217;re on the internet and because the rules are different there.<br />
We can be irreverent, but we can be direct. If you look at the video, we are communicating the whole time the product and service benefits. We&#8217;re talking about product and pricing. We&#8217;re talking about convenience. Yes, there&#8217;s a couple of jokes that don&#8217;t talk about the business there, but our goal with creating the video was to teach people about our business. And give them a laugh at the same time and that&#8217;s going to make them remember it more. I don&#8217;t see humor as a conflict. I see it as a vehicle to communicate those same points that other people are doing in a very dry way.</p>
<p>Is there a line that you can cross and it becomes too funny? No I don&#8217;t think you can be too funny, but I think you can get too sloppy, but we&#8217;re never going to get sloppy. We&#8217;re always going to be very communicative with our customer about their product benefits. I&#8217;m sure we&#8217;ll make mistakes along the line and we&#8217;ll be very direct about that as well.</p>
<p>Buying your razors doesn&#8217;t have to be a boring, humorless experience. In my opinion nothing should be a boring, humorless experience. If I can make five minutes out of everybody&#8217;s month an enjoyable five minutes and they get a great shave on the other end of that, then I&#8217;m really happy and I&#8217;ve done my job.
</p></blockquote>
<p>For more about this startup, read the <a href="http://www.businessinsider.com/dollar-shave-club-interview-2012-3?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29&#038;utm_content=Google+Reader">interview</a>. Just a reminder that a really slick-looking video can have a huge impact with not very much money.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/dollar-shave-clubs-4500-video-broke-its-site_b10217#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/dollar-shave-clubs-4500-video-broke-its-site_b10217</link>
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		<category><![CDATA[Kudos]]></category>
		<category><![CDATA[Marketing]]></category>
<pubDate>Fri, 09 Mar 2012 17:27:52 +0000</pubDate>
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<title>Art Director Assaults Our Ears (That&#8217;s Why She&#8217;s Not Looking For A Music Job)</title>
<description><![CDATA[<p>Here&#8217;s a Tuesday evening moment of Zen (can we say that?): a wannabe art director&#8217;s &#8220;hire me&#8221; video. Can someone give her a job if only to ensure that this song never happens again?</p>
<p><iframe src="http://player.vimeo.com/video/37482662?title=0&amp;byline=0&amp;portrait=0" width="400" height="225" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<p><a href="http://vimeo.com/37482662">Looking for&#8230; a job.</a> from <a href="http://vimeo.com/user4392442">Fernanda  Roedel</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>In all seriousness, major props for having the balls (figuratively) to put this out there.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/art-director-assaults-our-ears-thats-why-shes-not-looking-for-a-music-job_b10109#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/art-director-assaults-our-ears-thats-why-shes-not-looking-for-a-music-job_b10109</link>
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		<category><![CDATA[Just Stuff]]></category>
		<category><![CDATA[Kudos]]></category>
<pubDate>Tue, 28 Feb 2012 18:47:28 +0000</pubDate>
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<title>Stay With This Marketing Agency And It Will Make Your Dreams Come True</title>
<description><![CDATA[<p><img src="http://www.mediabistro.com/mediajobsdaily/files/2012/02/tmaLogo.jpg" alt="" title="tmaLogo" width="250" height="79" class="alignleft size-full wp-image-10087" />Dallas-based The Marketing Arm, a marketing and promotions company, is offering a fairly big chunk of cash to anyone who&#8217;s been with the company 7 years or more.</p>
<p>According to the <a href="http://www.dallasnews.com/business/columnists/cheryl-hall/20120121-dream-trips-become-reality-for-workers-at-the-marketing-arm.ece">Dallas Morning News</a> the company has recently announced that anyone who&#8217;s been with the company for seven years will get seven days off and $2,500 to do something crazy they&#8217;ve never had the time or money for. Employees with 15 years of service will get 15 days off and $5,000.</p>
<p>The program will cost between $125,000 and $200,000 each year, depending on how many people take the offer.</p>
<p>The catches:</p>
<p>The days have to be taken in one chunk. The time and money must be used to do something personally rewarding or something that betters the lives of others. A four-person review committee approves proposals.</p>
<p>About 50 staffers qualify this year (including those who&#8217;ve already passed a seven- or 15-year milestone). Some of the things they&#8217;ve planned: </p>
<blockquote><p>Travis Dillon, director of property management, wants to go to surfing camp in Costa Rica.<br />
Stu Hill, senior conceptor (that’s someone who creates marketing concepts), wants to travel to India for a meditation retreat.<br />
Michelle Palmer, senior vice president, wants to learn how to paint at an art school in Sedona, Ariz.</p></blockquote>
<p>The Marketing Arm is a part of Omnicom and counts  AT&#038;T, Frito-Lay, American Airlinesand GameStop among its clients.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/stay-with-this-marketing-agency-and-it-will-make-your-dreams-come-true_b10086#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/stay-with-this-marketing-agency-and-it-will-make-your-dreams-come-true_b10086</link>
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		<category><![CDATA[Is This News?]]></category>
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<pubDate>Mon, 27 Feb 2012 10:46:09 +0000</pubDate>
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<title>Small-Town Filmmaker Gets 5 Million Views Of Parody Commercial Created On No Budget</title>
<description><![CDATA[<p>It&#8217;s always nice to see media pros put something together that just blows up.</p>
<p>And that&#8217;s what happened when Jesse Rosten, who has spent the last eight years producing commercials for local businesses, put a parody ad up for a fake beauty product called &#8220;Fotoshop by Adobé&#8221;.</p>
<p>Here&#8217;s the video:<br />
<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/S_vVUIYOmJM?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/S_vVUIYOmJM?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>On Youtube, the video has 2.2 million views, plus another 3.4 million views on Vimeo.</p>
<p>All for a shoot that, <a href="http://www.aphotoeditor.com/2012/02/15/director-jesse-rosten-on-his-fotoshop-by-adobe-video/">Rosten told the blog A Photo Editor</a>, was made by all volunteers and donated equipment. The biggest expense, Rosten said, was buying food for everyone on the day of the shoot.</p>
<p>&#8220;My inbox has been a mess—a lot of inquiries and interest. I haven’t turned it into any paying gigs yet, but now I feel like I can justify putting time and resources into this,&#8221; he said. Meanwhile, he doesn&#8217;t find it all that surprising that he was able to go viral on such a low budget: that has &#8220;always been my thing because I haven’t had a lot of resources. One of the things I like most about filmmaking is creative problem solving—whether that’s coming up with a creative story or coming up with a creative way to make due with few resources. Right now I feel like I can do anything with a camera and a few worklights.&#8221;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/small-town-filmmaker-gets-5-million-views-of-parody-commercial-created-on-no-budget_b9975#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/small-town-filmmaker-gets-5-million-views-of-parody-commercial-created-on-no-budget_b9975</link>
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		<category><![CDATA[Kudos]]></category>
<pubDate>Wed, 15 Feb 2012 14:15:21 +0000</pubDate>
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<title>College Kid Posts &#8216;Radian6 Should Hire Me&#8217; Blog Post, Gets Attention</title>
<description><![CDATA[<p><img src="http://www.mediabistro.com/mediajobsdaily/files/2012/02/daniel_hebert.jpg" alt="" title="daniel_hebert" width="175" height="178" class="alignleft size-full wp-image-9931" />Among all the &#8220;X company should hire me&#8221; websites and social campaigns, <a href="http://danielghebert.wordpress.com/2012/02/06/why-i-should-work-for-radian6/">Daniel Hebert</a>&#8216;s stands out for being the least gimmicky we&#8217;ve seen in a while.</p>
<p>In a blog post called, simply, Why I Should Work For Radian6, the Mount Allison University senior wrote about why he likes the company and what his skills are.</p>
<p>Essentially, it&#8217;s less of a marketing campaign and more of a really long cover letter with some images and links thrown in.</p>
<p>Here&#8217;s a sample: </p>
<blockquote><p>In order to engage with your followers, you need to know when your community is most active. So I did a full analysis of my Twitter account, using different tools, to figure out what were the optimal times for me to share content with my community. I compiled the data, analysed it, and came up with results for when to best share curated content, re-tweets, and my own blog content. </p>
<p>And it has worked well for me so far! I always measure my results that I found from my analysis and make sure it is consistent with my findings.</p>
<p>I do all of that on my own spare time. I don’t sell a product or a service, I don’t get online revenues from ads and such. The only reason I do this is for the sole purpose of my own education (and for fun, of course!). I think it’s very important to invest in myself, and I believe that this learning experience has thought me extremely valuable skills that are in high demand in the social media and marketing industry nowadays</p></blockquote>
<p><a href="http://www.prdaily.com/Main/Articles/10796.aspx">According to Ragan.com</a>, he heard from Radian6 within 24 hours and had a phone interview earlier this week.</p>
<p>Of course, getting a company&#8217;s attention through a campaign or blog post like this is only the first step, and Hebert will need to back up his enthusiastic online presentation with a great phone (and in-person, perhaps) game. But he&#8217;s definitely on the right track.</p>
<p>We&#8217;re posting this as a counterpoint to the more <a href="http://www.mediabistro.com/mediajobsdaily/another-day-another-clever-hireme-campaign_b8408">flashy campaigns</a> we&#8217;ve covered in the past, which can certainly work if done well but aren&#8217;t necessary, if you don&#8217;t feel your strength lies in that area.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/college-kid-posts-radian6-should-hire-me-blog-post-gets-attention_b9930#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/college-kid-posts-radian6-should-hire-me-blog-post-gets-attention_b9930</link>
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		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Kudos]]></category>
<pubDate>Fri, 10 Feb 2012 14:17:46 +0000</pubDate>
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<title>JWT Creates Augmented Reality Business Card</title>
<description><![CDATA[<p><object width="500" height="284"><param name="movie" value="http://www.youtube.com/v/qE29R12A69A?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qE29R12A69A?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="500" height="284" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Here&#8217;s one way to get someone&#8217;s attention: look at the back of this business card from ad agency JWT London through smartphone app Blippar and up pops the agency&#8217;s work. Very cool.</p>
<p>Blippar is free to download to view other &#8220;blipps,&#8221; but making your own AR business card&#8230;is another story.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/jwt-creates-augmented-reality-business-card_b9418#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/jwt-creates-augmented-reality-business-card_b9418</link>
<guid isPermaLink="false">http://www.mediabistro.com/mediajobsdaily/?p=9418</guid>
		<category><![CDATA[Kudos]]></category>
<pubDate>Tue, 20 Dec 2011 11:13:40 +0000</pubDate>
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<title>How One Presentation Got Hanna Phan The Job Of Her Dreams</title>
<description><![CDATA[<p><iframe src="http://portal.sliderocket.com:80/app/fullplayer.aspx?id=9b315d12-b4ed-4069-8955-62f4428d4d31" width="400" height="326" scrolling=no frameBorder="1" style="border:1px solid #333333;border-bottom-style:none"></iframe></p>
<p>Watch the presentation above.</p>
<p>It&#8217;s a pretty amazing resume, right?</p>
<p>This is what Hanna Phan created when she saw an opening at SlideRocket, the company that allows people to <I>make</i> these presentations.</p>
<p>In other words, Phan used the company&#8217;s own software to show why she would make a great hire.</p>
<p>&#8220;I was looking for a typical job and when the going gets tough and you don&#8217;t get any bites from the traditional way of looking for a job, sending out your resume, submitting it to HR portals, and you don&#8217;t get the response you want, I was pretty fed up and decided I had to do something pretty radically different,&#8221; she told MJD.</p>
<p>The details of her story have already made it across the Web, including on SlideRocket&#8217;s own <a href="http://www.sliderocket.com/blog/2011/09/how-i-landed-my-dream-job-with-a-presume/">blog</a>, so we&#8217;ll be brief: after creating the presentation, she Tweeted it to Chuck Dietrich, the company&#8217;s CEO. As soon as he got off a plane, he replied to her, they chatted on the phone, and she had the job. The company now even offers <a href="http://www.sliderocket.com/blog/2011/11/presentation-resume/">&#8220;Pr&eacute;sum&eacute;&#8221; templates</a> for people who want to try this approach themselves.</p>
<p>After speaking with Phan today, here&#8217;s why we think this approach worked so well:</p>
<ul>
<li>Phan is no entry-level candidate. Though her presentation doesn&#8217;t go into details, she has a computer science background and years of work experience, including nearly three years as a freelance presentation consultant (which surely explains why she was able to pull together this presentation).</li>
<li>She researched the company thoroughly. If you weren&#8217;t super-familiar with SlideRocket, you might have thought that the line Phan used&#8212;&#8221;I want to work with you and change the world, one presentation at a time&#8221; was incredibly cheesy. But, wouldn&#8217;t you know it, that happens to be the company&#8217;s philosophy. &#8220;I did a lot of research on their culture, about how they talk about their presentations,&#8221; Phan told MJD. To Sliderocket? Not cheesy at all.</li>
<li>She spent a hell of a lot of time on it. &#8220;From start to finish, it was three weeks from when I saw the job posting to the day I sent it out,&#8221; she says (but thankfully for all jobseekers whose jaws are dropping right now, two of those three weeks were brainstorming). Still. Most people talk about spending an hour on a cover letter. One freelancer we know spends about a half day on each gig application, and we thought that was a long time. A week!</li>
</ul>
<p>The jury&#8217;s out on whether Presumes will work on the strength of just their design skills, rather than the cleverness Phan hit on of applying <I>to</I> the presentation company.  That seems to have been the secret sauce here, though on the bright side, Sliderocket is <a href="http://www.sliderocket.com/about/jobs.html">still hiring</a>. And besides, these things aren&#8217;t <a href="http://www.mediabistro.com/mediajobsdaily/we-pronounce-the-video-resume-dead_b2416">video resumes</a>.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/how-one-presentation-got-hanna-phan-the-job-of-her-dreams_b9256#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/how-one-presentation-got-hanna-phan-the-job-of-her-dreams_b9256</link>
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		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Just Stuff]]></category>
		<category><![CDATA[Kudos]]></category>
<pubDate>Thu, 01 Dec 2011 16:29:23 +0000</pubDate>
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<title>Jobseeker Applies With Cover Letter Made From 300 Baby Carrots</title>
<description><![CDATA[<p>So, Carrot Creative, a social media agency, is hiring a community manager. The job ad <a href="http://carrotcreative.com/files/descriptions/job-community-manager.pdf">said</a> &#8220;boring cover letters are not necessary.&#8221;</p>
<p>So Torrey Taralli made a video cover letter using 300 carrots to spell out his cover letter and qualifications. &#8220;My hands were orange at the end,&#8221; he says in the video description.</p>
<p>It&#8217;s clever, we think (though you can judge for yourself below) but it turns out that it&#8217;s hard to write long sentences with carrots. (Who knew?) At the end of the video we just wanted to know more about Taralli&#8217;s qualifications&#8230;.though perhaps the hiring managers at Carrot will be curious enough to check Taralli out.</p>
<p>One thing&#8217;s for sure: it&#8217;s not a boring cover letter.</p>
<p><object width="500" height="284"><param name="movie" value="http://www.youtube.com/v/3ytxKmX9fRc?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3ytxKmX9fRc?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="500" height="284" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/jobseeker-applies-with-300-carrots_b8997#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/jobseeker-applies-with-300-carrots_b8997</link>
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		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Kudos]]></category>
<pubDate>Fri, 04 Nov 2011 13:58:24 +0000</pubDate>
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<title>PETA Takes Advantage Of Milk-Mad PR CEO&#8217;s Outburst For Some Cheap PR</title>
<description><![CDATA[<p><a href="http://www.flickr.com/photos/michaelsgalpert/3225891619/" title="soy latte from JOE by @MSG, on Flickr"><img src="http://farm4.static.flickr.com/3519/3225891619_e0811f534e_t.jpg" width="75" height="100" alt="soy latte from JOE"></a>Someone at PETA is probably in for a promotion because they replaced the milk at Keith Zakheim&#8217;s PR shop.</p>
<p>A little background: Last week, Keith Zakheim, who&#8217;s the CEO of Beckerman PR in New Jersey, <a href="http://www.mogulite.com/peta-soy-milk/">sent an email to his staffers saying that if they used all the milk in the fridge without replacing it, they&#8217;d be canned</a>. &#8220;Im not joking. You will be fired for not replacing the milk, and have fun explaining that one to your next employer. This is not a empty threat so PLEASE don&#8217;t test me,&#8221; he wrote.</p>
<p>A lot of people mocked Zakheim, and some supported him (&#8220;If you are running a company and expect your employees to display certain characteristics, why wouldn&#8217;t you fire them if they can&#8217;t even managed the smallest displays of those characteristics?&#8221; wrote one commenter on Gawker). But only PETA thought to replace the milk. According to Mogulite, the animal welfare group <a href="http://www.mogulite.com/peta-soy-milk/">sent him a couple cartons of soy milk</a>.</p>
<p>&#8220;To help alleviate your office’s milk shortage, assist in your company’s stated goal of promoting employee responsibility while decreasing selfishness, and reduce animal suffering, PETA is sending the Beckerman Public Relations headquarters several cartons of delicious soy milk,&#8221; the org wrote. &#8220;What better way to encourage an office culture of conscientiousness than to drink your coffee with a cruelty-free beverage?&#8221;</p>
<p>This is a pretty smart move on PETA&#8217;s part. Total cost for this campaign: probably about $25 for milk and shipping charges. The press? Priceless.</p>
<p>Unfortunately, soy milk in coffee is kind of nasty&#8230;.so says this blogger, anyway. Maybe they&#8217;ll send some rice milk next.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rachel Kaufman</dc:creator>
<comments>http://www.mediabistro.com/mediajobsdaily/peta-takes-advantage-of-milk-mad-pr-ceos-outburst-for-some-cheap-pr_b8634#disqus_thread</comments>
<link>http://www.mediabistro.com/mediajobsdaily/peta-takes-advantage-of-milk-mad-pr-ceos-outburst-for-some-cheap-pr_b8634</link>
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		<category><![CDATA[Kudos]]></category>
		<category><![CDATA[Public Relations]]></category>
<pubDate>Wed, 05 Oct 2011 14:02:26 +0000</pubDate>
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