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Archives: April 2012

Ezra Klein Ventures Into World Of Reddit

Ok, kind of neat from a social media nerd perspective as well as a personal branding perspective. Washington Post columnist Ezra Klein participated in an AMA (“Ask Me Anything”) on the internet forum earlier today to promote a tool he developed that may or may not predict the upcoming presidential election.

Venturing into Reddit can be as dangerous as swimming in shark-infested waters with an open wound. As actor Woody Harrelson (or more likely, a Woody Harrelson flack) found out when he refused to answer any but the most self-promotional questions, do the wrong thing and you will face the wrath of the Internet. Klein seems to have gotten it, though, writing “And let me emphasize that you can ask me about non-model issues. I want to promote my project a bit. But I don’t want to bore people.”

And as promised, he answers all sorts of offbeat questions. Star Wars or Star Trek? “Comic books,” Klein replied. Another redditor asked, “Why does Rachel Maddow go without her glasses for her show, but with her glasses everywhere else?” Klein: “How do you know she’s the same person?”

As Poynter’s Mediawire points out that NYT columnist Paul Krugman is scheduled to do an AMA on May 1.

Klein is the most major media figure we can think of who’s done an AMA in recent months (though two months ago, Neil Strauss, author of The Game, did a successful one). If your industry/specialized knowledge appeals to a broad base of 20-something males, consider hopping over to the /r/iAMA forum and try your own hand at answering questions. We are talking a billion PVs a month here.

Hiring Managers Admit to Surfing Job Seekers’ Social Media Profiles

Sure, this may sound pretty obvious but in a recent survey, hiring managers admitted to browsing job seekers’ social media profiles.

According to a new survey conducted by CareerBuilder, approximately 37 percent of companies surveyed said they research job candidates on various social networking sites. Although 11 percent indicated they don’t currently check out online identities, they’re going to start. Read more

Greg Giangrande Named EVP & Chief HR Officer at Time Inc.

Greg Giangrade has been appointed by Time Inc. as executive vice president and chief human resources officer.

According to the press release, the role will be effective April 30.

In this role, Mr. Giangrande will lead all aspects of Human Resources for the Company, including talent recruitment and development, compensation and benefits.  He will report to Time Inc. CEO Laura Lang.

In the press release, Lang stated, “Greg is one of the most highly-regarded executives in his field – he brings with him deep knowledge of the media business and considerable experience in recruiting, developing and engaging employees in our industry.”

As for his specific responsibilities, as per the release he’ll work closely with senior management regarding growth strategies, corporate culture, and maintaining a bench strength of talent, to name a few.

Also pointed out in the press release, most recently Giangrande worked as executive vice president, chief human resources officer at The Dow Jones Company/The Wall Street Journal.

Matrix Monday Inspiration: What was Your A-ha Moment?

Does your job search leave you down? Maybe you’re in a rut? Have writer’s block? All of the above?

At the annual Matrix Awards luncheon today sponsored by New York Women in Communications, words of wisdom from some of the honorees may slay some doubts as you search for a new career opportunity.

Gayle Butler, editor-in-chief of Better Homes & Garden and executive vice president of Meredith Creative Content, explained that back in the day she simply “had a knack and raised her hand for every opportunity.”

After visiting the Columbia University School of Journalism when she was 16 years-old, she had tremendous clarity. The southerner’s calling in life became apparent loud and clear. ”That was my a-ha moment, feeling my first real sense of ambition,” she told the audience.

Sometimes we need to remember not only where we came from but also how far we’ve come. When did you discover your passion for journalism? What was your a-ha moment? How are you able to keep that spark lit? How can you continue to nurture it?

Why not just throw your hands in the air and pursue something less exciting? Because you can’t, that’s why. It’s hard to shake once it’s in your blood, isn’t it? As journalists, we’re curious. We’re communicators. We’re in the business of storytelling, interviewing, and fact checking.

Ann Curry, co-anchor and correspondent on Today, remarked that she was told early in her career that women didn’t have any news judgment nor could women carry a camera. Well, that was over 30 years ago and she clearly made it her business to carve her path. Curry succinctly described her game plan to today’s audience at the Waldorf Astoria: “Oh, yeah? Watch me.”

Any time the job search gets you down, sometimes it may boil down to taking a few steps back, thinking where you came from, where you’re headed, and recalling your a-ha moment when you were bitten by the journalism bug. Other times, it may entail hearing successful stories from notable names who have led the way. As in Curry’s case, having someone tell you the word no.

So you can persist until you get a yes.

Is Your Company’s Internship Program Legal?

With recent lawsuits over unpaid work by former interns from Harper’s BazaarCharlie Rose and the movie Black Swan, unpaid internships have come under fire as being exploitative and, many times, illegal. But with the U.S. Department of Labor’s “test for unpaid interns” leaving too much room for interpretation, it’s hard to know where the line is drawn.

According to the labor department, interns at a for-profit business who qualify as employees “typically must be paid at least the minimum wage and overtime compensation for hours worked over 40 in a workweek.” That means if your intern is slaving over a project until 2 a.m. at the office, you better be writing those checks.

Remember, the bottom line is that an unpaid intern’s experience should be focused on his education more so than his benefit to the company, so make sure he or she is picking up a valuable experience.

For more ways to keep your program legit and rewarding, read 7 Things That Are Ruining Your Company’s Internship Program.

ag_logo_medium.gifThis article is one of several features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Leveraging Likability With the Job Search

Want your new contacts to like you? To really like you? According to Steve Dalton, author of The 2-Hour Job Search: Using Technology to Get the Right Job Faster, it’s all about the curiosity factor.

In today’s New York Post, he explained,

“It starts with curiosity. Once you get that informational interview, if you exercise genuine curiosity about that person, they will feel obligated to learn more about you. Execute the advice you’re given and follow up with them a month later to say, ‘Thank you very much for taking the time out. Per your advice, I’ve taken these steps and earned these benefits. Please let me know if you have any other suggestions.’ They’ll probably feel encouraged to give further advice.”

Plus, in the piece he recommended dividing new contacts into three different buckets. Essentially, all business cards are not always created equal. “There are some that are never going to get back to you,” he stated in the article. Sure, some people may feel obligated to respond especially if it’s a friend of a friend type of contact but he was quick to point out they “don’t want to do anything.”

Moving on, the third type of person is the segment job seekers should truly focus their energy on; they’ll add value to a job search after the job seeker expresses interest in their knowledge, connections and intel. He added during the interview, “People need to focus on what I call “boosters” — those who are intrinsically motivated to help.”





‘New York Times’ Staffers Protest Contracts & Pension in New Video

Staffers from The New York Times have issued a new video speaking out about contract negotiations and their pension plans.

A memo about the video was sent to staffers. Here is the text, courtesy of Jim Romenesko:

Subject: your colleagues on Guild pension video, now up on YouTubeA few weeks ago, the Guild asked a number of the paper’s journalists to sit down and talk on video about the negotiations, the issues important to them, how they feel about working at the Times, and so on.

The first video is finally ready. It is about several issues, but particularly about pensions: why they are so valuable, and how much the Times is trying to take from us by demanding a pension freeze.

The original target audience is inside our own building –members who may have doubts about fighting to save the pension.

But it’s powerful enough – I think – to be shown to any audience.

Please have a look – it includes David Dunlap, Jim Dwyer, Clyde Haberman, John Schwartz, Nadia Taha, Joyce Wadler, George Vecsey, Willy Rashbaum, Claiborne Ray, Erik Piepenburg, Andrea Kannapell, Karen Grzelewski, Jennifer Mascia, Kevin Sack and myself. Others also spoke and I gather the plan is to use them in future videos

Want to Boost Your Productivity? Seek a ‘Whole’ Life

Pssst. Here’s a hint: If you want to be more productive at the office or freelancing at the home office (and the occasional Starbucks), there aren’t earth shattering solutions. Instead, unlocking the secret to productivity involves keeping it real. As in real simple — it encompasses having a life! A rich, robust life full of plentiful breaks, nurturing collaborators, and several perspectives. Read more

‘Out’ Lets Editorial Staff Go; EIC Plans to Rehire ‘Most’ Editors Into Start-Up

As of tomorrow, the editorial staff of Out will be laid off with one month’s severance, according to Capital. That said, editor-in-chief Aaron Hicklin has indicated he’ll bring back “most” editors into Grand Editorial, a new company he’s building.

Hicklin indicated there won’t be changes to the magazine’s content or the frequency of issues. He told Capital, “This was not a cost-cutting measure.”

Grand Editorial’s plans are to work on projects to produce magazines for corporate clients, as pointed out by Capital. With plans to offer long-term contracts to his editors for his new venture, they’ll get flexible hours as contracted freelancers. Plus, they will be able to work on other projects within the new venture.

He explained to Capital, “I felt I was at a place where I had enough experience and relationships to parlay that into an agency that would provide a sort of editorial consultancy and content for other titles and corporate clients.”

In an official press release published by Capitol, Hicklin expressed his excitement for the new venture which includes Out as a client. He stated, “Grand Editorial will include familiar faces and core talent from Out. It’s no secret that the media landscape is changing rapidly, and I think our talent will find this new approach both more flexible as well as empowering.

Bonnie Fuller: My First Big Break

In the latest episode of mediabistroTV’s “My First Big Break,” we hear from editor Bonnie Fuller. Fuller gained international acclaim as the editor of magazines such as Marie Claire, US Weekly and Cosmopolitan, but did you know that she started out as a beat reporter writing about sports clothes? Or that a friendship with an upcoming fashion designer named Tommy Hilfiger led to a meeting that would change her professional career? Watch below, as Fuller explains how she went from a young cub reporter, to one of the most powerful women in publishing.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV