We’ve probably said this before, but who says there’s no money in media?

Discovery Communications (NSDQ: DISCA) CEO David Zaslav just got a 50% raise to $3 million yearly and could get another $55 million in five years if he doesn’t quit and meets his performance targets.

That’s reported by paidContent.org which notes that since joining Discovery from NBC Universal in 2007, the company’s been incredibly pleased with his work—cutting costs, adding programming, increasing sales, and partnering with Oprah Winfrey.

Poaching prevention, anyone?