‘Good Ideas Have No Genitals’
Oh, diversity. Such a hot-button issue. But it’s one that draws eyeballs (and feet), as more than 950 people showed up to hear Ad Age’s 2009 Women to Watch honorees give an hour-long roundtable discussion on getting ahead in the business.
Tiffany Cosel, Crispin Porter & Bogusky’s VP-creative director, said that until recently, her world was like a real-life version of Mad Men.
“The field is wide open now for women creatives, but there’s a fine line to walk,” she said. “You have to walk this tightrope while still being seen as feminine and aggressive. Women don’t need to be like men, we just need to be confident and strong. Ultimately, all it comes down to is the ideas.”
Another perspective: “Advertising in general has had a problem with diversity,” Vida Cornelious, a former creative director for DDB, Chicago, who recently took on a similar role at GlobalHue to focus on multicultural marketing. “But the cultural nuances and the ethnic perspective of where we’re headed as a country made me want to be a part of what’s next.”
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