The debate about the future of newspapers rages on. Today we have the techy perspective from TechCrunch. Brian Solis proposes the notion that it’s not actually newspapers we’re discussing in this debate about the state of journalism—though I’m sure Scott C. Smith would disagree with you about that—it is the art of journalism itself.
Whether it’s newspapers, television shows, or online mediums and networks, the shift is in consumption behavior, quality, relevance, and personality, not the production or distribution of content per se.
As Walt [Mossberg] said, “there are truly only a handful of media properties in print worth saving, the rest is comprised of great journalists and recycled national news.”
So what of those brilliantly articulate, passionate, and scintillating writers whom we identify, admire and connect with in each article they share?
It’s not unlike the renaissance currently underway in the music industry. Artists are discovering that they have a Direct-to-Consumer (D2C) channel to reach fans and cultivate relationships. Those in touch with technology and the cultures of online societies can bypass traditional music production and distribution altogether.”
So depending on how talented—and slightly tech savvy—you are, your work will rise above the rest, whether you have a newspaper to work for or not. While we sit around observing the Darwinism of media, according to Solis, we should all be thinking of how to promote our writing careers and create a platform for ourselves. Do you have the style, determination and skill to create your own journalistic identity because according to Solis that is what it is going to take to save journalism. Oh and of course we have to forget about the over 60 set who don’t surf the net quite as actively as their younger counterparts. They’ll just have to forgo their news we guess!
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