TVNewser Jobs PRNewser Jobs AgencySpy Jobs SocialTimes Jobs

No Dummies Here: Wiley Posts Modest Growth

John Wiley and Sons posted a growth in revenue of 1 percent and a nice 22 percent boost in profit for the second quarter of fiscal year 2011, the company reported today.

Wiley publishes a number of scientific and technical textbooks and journals but is perhaps best known in the lay world as publisher behind the “For Dummies” series.

Textbooks and scientific/technical journals offset a poor quarter for the company’s professional/trade division.

President/CEO William J. Pesce added that e-book sales for the past six months in the professional division more than doubled, bringing in $10 million.

While sales of consumer books were flat or down, Wiley released an “enhanced” e-book in the iTunes store in October. A photography book that also contains videos and interactive features, “Lights, Camera, Capture” went on to become the top-grossing app in photography and the 29th-top app overall.

Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!