OK We Have To Talk About This.
Guys, we gotta talk. Marketing yourself doesn’t have to hurt.
When you’re trying to make yourself stand out amongst the three million other people applying for a job, the first thing you don’t do is run out and buy an expensive leather portfolio (or a clear plastic binder, for that matter). And you shouldn’t embark in some crazy expensive gimmicky self-marketing project.
We’ve just been reintroduced to the greatest piece of advertising on the planet—this thing was a staple of our childhood TV-watching experience, it’s rather terrifying, and—most importantly—the company is still in business, probably in no small part thanks to this ad.
Warning: This video is safe for work, but maybe not for LIFE.
The point is, you don’t need a huge budget to be memorable. You need to not take yourself super seriously, to show what you can do, and you totally need a guy in a costume.
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