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Sweden Lets Swedes Take Over Its Account

This really sounds like a prank, but it’s not: Sweden has officially made its Twitter account the most democratic in the world, handing complete control of the feed over to a different Swede each week.

“The idea with Curators of Sweden is that each curator will share both their own and relevant third party‚Äôs thoughts, stories, information and other content that is somehow linked to Sweden. The idea is that the curators, through their tweets, create interest and arouse curiosity for Sweden and the wide range the country has to offer. The expectation is that the curators will paint a picture of Sweden, different to that usually obtained through traditional media,” says the website explaining the change.

That’s an understatement. The first guy to have taken over @Sweden describes himself as “Writer and marketer based in Stockholm. Has been called fascinating as well as ass face.”

His Tweets…are clearly not screened. They’re coming over the official feed raw and uncensored, and in our opinion, hilarious. But we’ll let you see for yourself:


Yet this is NOT performance art, as far as we can tell, or even a way to give the “official” voice of @Sweden a vacation. It’s bold, to be sure, and is certainly polarizing opinions across the ‘Net. What do you think? Is this a viable social media strategy?

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