Adam Carolla, you remember him from the 90s hit Loveline, right? How about The Man Show? Yeah, you know him (sort of)! In fact, that maybe his new media cache; everyone knows him, sort of.
Well CBS certainly had high hopes for him two years ago when they gave him his own radio show, The Adam Carolla Show, which was nationally syndicated to 11 markets. Their greatest hope was that he would replace NBC rival Howard Stern, who left his own national radio show in 2006 to join satellite radio station Sirius XM Radio.
Unfortunately the show did not quite work out for Adam and February 20th, his last show aired. Since then Carolla has started a new, self funded venture that— while is does not currently command the same audience he once had on his radio show—boasts some of the most stellar ratings in the history of the medium. Carolla’s podcast—an hour long, rambling interview that MediaMemo calls “laugh out loud”—already has 400,000 subscribers. To put this into perspective, the only shows that rival his download numbers are from big media companies such as NPR, Time Warnerâ€™s HBO and Discovery Communications. Carolla’s on the other hand are all produced independently with the help of his assistant. The show costs an estimated $3,000 a month to produce—most of the cost is from bandwidth bills—but his actual revenue from the show is currently zero.
Why? It’s probably not what you think. Find out more after the jump