The old adage goes, “If at first you don’t succeed, try, try again.”
Why should the job search be any different, right? Especially if you applied to a media giant a year or two ago, it may be time to pursue opportunities there again.
When you originally applied, maybe you didn’t get the job or even an interview because it was filled internally, budgets were slashed or the job disappeared altogether. It may have had nothing to do with your own candidacy, so the key is being persistent and revisiting former potential employers as part of your job hunt.
Annie Stevens, managing partner at executive coaching firm ClearRock, told Fortune that job seekers should highlight their strengths and what makes them unique right here, right now. In particular, if job seekers meet with the same interviewers they met with two or three years ago, it’s important to emphasize growth and how the skill set has been expanded.
“In your cover letter, on your resume, and during phone and in-person interviews, highlight specific new experience and skills you’ve gained since then,” she told Fortune. Maybe you’ve taken mediabistro classes or gave a lecture; all important points to highlight.
Stevens also recommended strategic networking to get your foot in the door. For instance, if you currently belong to a professional organization and it’s likely the hiring manager is also a member or will speak at a specific event, be sure to attend events with the intention of crossing paths. She explained to Fortune, “These kinds of functions provide a good, low-key way to get to know each other better.”
In another tactic, she emphasized to the site that doing something unique will bring recognition to your name like writing an article for a trade publication. Then, after it’s been published you’ll need to toot your own horn by sharing this information with the company. Her advice? “Continually remind them of the value you’ll bring to the team.”