Take it from Anthony “Sully” Sullivan (yes, he’s the guy who peddles OxiClean and other products), it’s all in the sass and call to action.

According to an interview with The New York Post, Sullivan revealed a great pitch must be concise. “It has to have a little bit of humor. It has to have a reason to be there. At the end of it, it has to have a call to action, like to purchase something.”

As for the interview itself, pitch yourself with your polish. That is, your look, your overall appearance and how you present yourself. As we often hear as writers, “Show, don’t tell.” continued…

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