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Posts Tagged ‘Brandon Holley’

Lucky‘s Brandon Holley on the Key to Moving Up: ‘Steady Input Without Being Annoying’

Brandon Holley held editor positions at Time Out and GQ, helped launch Elle Girl and headed Yahoo! Shine before taking the helm at Lucky in 2011. And, she says, if you want to snag a top spot on a magazine masthead, you need to be a vocal and proactive voice for the brand.

“I think people make a mistake when they wanna climb the masthead, and they assume the editor-in-chief should pay attention to them. And, now that I’m on the other side of the desk, I love people who come to me,” Holley said in our Media Beat interview.

Holley explained that she made a name for herself at GQ by giving “steady input without being annoying” to editor-in-chief Art Cooper. “I wasn’t kissing ass, but I would write memos to him and say, ‘I think this section could use this,’ and ‘I think we should start a new section that’s this’… I’m a huge fan of memo writing.”

Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’
Part 3: Lucky‘s Brandon Holley Talks Photoshop and Fashion

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‘Lucky’ Shakes Up Its Digital Team

According to Lucky editor-in-chief Brandon Holley, their business needs are changing. As such, she told the New York Post their digital lineup is shifting. Here’s why: As shoppers switch from brick and mortar shops to online shopping, they’re also going digital when it comes to reading content.

Holley explained, “We needed to move the position away from a content job into more a business development and audience growth specialist for both print and digital.”

This means Caroline Waxler, the digital content director, is leaving. Waxler confirmed to the newspaper, “Tis true, I’m splitting.” After getting married later this month, she plans to create her own digital strategy business. Holley indicated she hopes to reach out to Waxler and work together on freelance terms.