According to Lucky editor-in-chief Brandon Holley, their business needs are changing. As such, she told the New York Post their digital lineup is shifting. Here’s why: As shoppers switch from brick and mortar shops to online shopping, they’re also going digital when it comes to reading content.

Holley explained, “We needed to move the position away from a content job into more a business development and audience growth specialist for both print and digital.”

This means Caroline Waxler, the digital content director, is leaving. Waxler confirmed to the newspaper, “Tis true, I’m splitting.” After getting married later this month, she plans to create her own digital strategy business. Holley indicated she hopes to reach out to Waxler and work together on freelance terms.