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Posts Tagged ‘CBS’

Tanika Ray on How to Manage an Unconventional Career Path

Dancer, check. Actress, check. Host, check. Correspondent, check. No wonder Tanika Ray calls herself a Renaissance woman –  not only has she performed with Will Smith and Brandy, she’s hosted shows on Lifetime, CBS, TLC and had gigs as a correspondent for Extra and HGTV’s Design Star.

In the latest installment of Mediabistro’s So What Do You Do? series, Ray says that her TV career began when, after watching a red carpet interview, she thought, “I can do that.”

“It’s not about being still in a place and holding on to it for dear life. I don’t think we live in a society where we celebrate ‘oh, for 35 years I’ve had the same job.’ That’s just not how we’re wired anymore and there’s no security in that anyway. So, why not be free to check off everything on your life before your days come to an end?”

Read more in So What Do You Do, Tanika Ray, Red Carpet Reporter and Host of The CW’s Oh, Sit!?

Mediabistro Course Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!

The post Featured Post appeared first on MBToolBox.

Old Media Finds Success With New Media

Adam-Carolla-Top-Gear-USA-2.jpg
Adam Carolla, you remember him from the 90s hit Loveline, right? How about The Man Show? Yeah, you know him (sort of)! In fact, that maybe his new media cache; everyone knows him, sort of.

Well CBS certainly had high hopes for him two years ago when they gave him his own radio show, The Adam Carolla Show, which was nationally syndicated to 11 markets. Their greatest hope was that he would replace NBC rival Howard Stern, who left his own national radio show in 2006 to join satellite radio station Sirius XM Radio.

Unfortunately the show did not quite work out for Adam and February 20th, his last show aired. Since then Carolla has started a new, self funded venture that&#151 while is does not currently command the same audience he once had on his radio show&#151boasts some of the most stellar ratings in the history of the medium. Carolla’s podcast&#151an hour long, rambling interview that MediaMemo calls “laugh out loud”&#151already has 400,000 subscribers. To put this into perspective, the only shows that rival his download numbers are from big media companies such as NPR, Time Warner’s HBO and Discovery Communications. Carolla’s on the other hand are all produced independently with the help of his assistant. The show costs an estimated $3,000 a month to produce&#151most of the cost is from bandwidth bills&#151but his actual revenue from the show is currently zero.

Why? It’s probably not what you think. Find out more after the jump

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