“Damn this Social Media!” writes HARO founder Peter Shankman. “What works? How do you get people to listen? And most, most importantly – How do you generate revenue from all this stuff? Because in the end, while getting “buzz” and “virality” is nice, if you’re not generating revenue, then you’re failing. So how do you do it?”

If you’re a small business trying to figure out how to get this social media marketing thing, Shankman and social media guru Chris Brogan are holding a one-hour Social Media Primer conference call August 4.

For $50, you’ll get the basics of social media. Twitter, marketing, Facebook, and more

Of course, if you want something a little more in-depth, check out our self-paced new media course.