In an exclusive interview, Dan Schawbel, founder of Millennial Branding and author of Me 2.0, indicated, “Our study shows that boomers are job searching online, and using social networks, over younger generations. They also have the longest job search and suffer the most from age discrimination.”

As for the younger generation, that would be Generation Y, they’re more optimistic about finding a job and they also value workplace flexibility.  He added, “Gen Y understands the current economic situation, is optimistic and is willing to get back to school or start a business as alternatives to not being employed.” continued…

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Dan Schawbel plays many roles in his professional career: He is a social media specialist for EMC, an author, but most importantly, perhaps, he is a personal brander. His theory? We are all brands and we need to market ourselves that way.

Years ago&#151even in the Web 1.0 era&#151you were a nobody unless you were a high-ranking executive at a money making business. You needed press to fuel your reputation. Now with the popularity of blogs, Twitter and social networks, any one with a compelling voice can reach out and create a following for themselves.

This is exactly what Dan did. Even though he graduated with a great resume filled with prestigious internships and leadership roles, he still couldn’t get a job. Throughout college he’d blogged, but after college he had time to take his internet work to the next level. In six months he had a blog, awards, an online TV series and a dozen published articles in magazines and websites. After reading a profile of him in Fast Company, EMC discovered a talent they never knew they wanted and recruited Dan to be the first social media specialist for their corporation.

This personal journey is outlined in his new book Me 2.0 along with a how-to guide on creating your own personal brand and defining your niche in the market place. For more information check out Dan’s website here.

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