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Posts Tagged ‘David Carey’

Hearst Hires Troy Young as President of Digital Media

According to The New York Times, Hearst Magazines created a new position of president of digital media and hired Troy Young to fill the role.

In the position, Young will work with the company’s 26 online brands in terms of content, revenue production and development strategies.

Most recently, he was employed by digital media company Say Media until last August and for the past three years he’s served as an advisor to a variety of digital media companies, as per his LinkedIn profile. Prior to that, he worked as president and CMO at VideoEgg.

As per the piece, David Carey, president of Hearst Magazines, said Young was hired because “pure plays are increasingly the companies to watch in terms of how quickly they produce product, the orthodoxies they set aside and how they assemble their talent.”

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Joanna Coles Named Editor-in-Chief of ‘Cosmopolitan’

As Kate White steps down as editor-in-chief of Cosmopolitan, the magazine made famous by the late Helen Gurley Brown will have a new editor in charge.

Joanna Coles was named the new editor at the top of the masthead; she’ll be leaving her job running the ship as editor-in-chief of Marie Claire, another Hearst title.

As per The New York Post, the change is happening pretty quickly. The November issue of Cosmo will close this week and then White will work on consulting projects for Hearst. On Monday Coles will begin her new job.

According to the newspaper, White’s departure is voluntary. The author of eight novels said, “I went to David Carey in January and told him I wanted to step down by the end of the year.”

“I wrote the book aware that I was going to be leaving,” she added. White’s latest book, I Shouldn’t Be Telling You This, will be released on September 18.

Who’s On The List?

No, we don’t mean the Time 100 list, though everyone’s talking about that one too and there are indeed a number of media people on said list.

But also out today is the Folio 40, the list of “some of the most distinguished magazine and media professionals from every corner” of the industry, Folio says.

Garnering accolades on that list are David Carey, president of Hearst who grew ad pages by 10 percent in 2010 and who is leading the charge to buy Lagardere’s magazines (including Elle).

Lewis DVorkin, formerly of Forbes then of True/Slant and again back at Forbes, who has boosted Web traffic by “double-digits” and who is “leading the construction of a digital metrics-driven framework for Forbes.com that relies on audience engagement to help guide editorial priorities.” Then there’s Atlantic Media owner David Bradley who, Folio says, deserves a lot of the credit for investing in The Atlantic and trusting in it—the strategy worked as the magazine turned its first profit in decades last year.

You know who’s on both lists? Arianna Huffington. Belinda Luscombe, writing for Time, says of Huffington: “One sure sign of influence is that somebody wants to bring you down.” Folio mentions, of course, that whatever the haters say, HuffPo is basically made of money: the site brought in $30 million last year and is on track to bring in $50 million in revenue in 2011.

Will New Management Turn Around These Magazine Companies?

Next year will be the first year since the ’90s that the four largest magazine companies in the U.S. will have new leaders.

Time Inc. hired Jack Griffin; Conde Nast promoted Robert A. Sauerberg. Meredith promoted Tom Harty, and Hearst hired David Carey.

This makes 2011 a year to watch, says the NYT’s Jeremy Peters.

In the mid-1990s, a similar revolution took place, but it was spread out over two years, Peters writes. But then, “the new cadre of executives at the time would steer their companies through periods of expansion and prosperity through the rest of the decade and beyond, an era when successful publications like O: The Oprah Magazine, Teen Vogue and Real Simple were born…Whether the rebound from the economic collapse of 2008 and 2009 will prove as robust is an unsettled — and, to many, an unsettling — question.”

One change coming up: higher cover prices. Both Time Inc.’s Griffin and Conde’s Sauerberg copped to the notion they were planning to up prices. We spent a tremendous amount of money creating original content, original journalism, fact-checking, sending reporters overseas to cover wars,” Griffin told Peters. “You name it. What we’ve got to do as a business is get fair value for that.”

Wired Editor: “I’m Not Wedded To Dead Trees. I’m Wedded To What We Can Do With Dead Trees”

Wired editor Chris Anderson and Conde Nast publishing director David Carey spoke to PaidContent.org about winning three Ellies and how print is still relevant in the Internet age. Key points? Anderson says some kinds of print are still valued:

You’re not going to want to read 8,000 words on your screen. And we just won an award for design. HTML does not do justice to really innovative design, to what we won for tonight. And so, that kind of print is not dead, it is still thriving. And our company, in particular, focuses on mostly monthly, high-production, high-design visual artifacts.

Carey on e-readers:

We’re happy to work with all the e-reader providers. But our core competency is creating these beautiful magazines. Hardware is not our business…we’re happy to leave the hardware business to [hardware makers], because they can’t do what we do.

Anderson:

If somebody will invent the device that has the portability of the Kindle, the color and vibrancy of print, when that day comes in 20 or 30 years, I’ll give up print. I’m not wedded to dead trees. I’m wedded to what we can do with dead trees.

Conde Nast’s Most Drastic Cuts Yet

cdn.jpgAfter shuttering two magazines and laying off hundreds of employees, Conde Nast is finally preparing to make the biggest cuts of all. As FishBowlNY reported this morning, Conde Nast will be cutting their chauffeur-driven Mercedes.

Instead, going to work everyday, you can now see New Yorker Editor-in-Chief David Remnick, Gourmet Editor-in-Chief Ruth Reichl, David Carey, a group executive president who oversees Golf Digest, Wired and Portfolio, and Portfolio Publisher William Li. all riding the subway. No one had asked where Anna Wintour is yet.

Will all this sacrifice really matter in the end though? Rumors from Conde Nast say that the company is still gearing up for another round of layoffs.