Have you ever followed a potential employer on Facebook or Twitter and engaged in conversations? According to Maximum Employment Marketing Group,┬átheir new survey introduced an objective and fact-based tool to measure effectiveness of employers’ reach to candidates on social media, better known as the Social Recruitment Monitor. The survey revealed top companies utilizing social media and in turn, explained how the monitor works.

Taco Bell and Northrop Grumman topped the list out of 109 U.S. companies because they were most effective in generating likes/follows, engagement and community interaction with their audiences. The SRM is currently free to use whereby employers can determine the impact of their social media campaigns on Facebook, Twitter, LinkedIn and YouTube. Read more