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Posts Tagged ‘Hearst’

‘Cubes’ Takes a VIP Tour of Hearst Tower

In this episode of “Cubes,” we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.

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Hearst Sees a Future in the Tablet While Patch Struggles in New Rochelle, Plus Other News of the Day

- Fresh off the announcement that Women’s Wear Daily will bring on New York Observer reporter John Koblin to cover media, Fairchild editorial director Peter Kaplan spoke with the Village Voice about the future of WWD. It sounds like they want to walk a fine line, heading into the future. “I think we have two readerships here: one of them is a deep industry, deep trade intelligencia that has been reading WWD for 100 years, and there’s another readership that John Fairchild stoked to a very very high level that’s the civillian readership that cares about media, and society, and style, aside from the one that cares about retail and fashion, and I hope we’ll be speaking to them as well.”

- It’s exciting day when you finally launch a new site, but for AOL Patch’s New Rochelle edition, it has brought on a total headache. The other local site in town has cried plagiarism as the Patch site reportedly lifted a photo from Talk of the Sound’s website. Talk of the Sound’s managing editor Robert Cox has asked for Patch editor Allison Esposito to take the photo down, and as far as I can tell, Esposito has. Of course, there’s also the small accusation that Esposito isn’t exactly the objective journalist Talk of the Sound had hoped for. That’s a bad first week.

- Nielson has added a new feature to its ratings repertoire, and it could provide some transparency to marketing campaign’s effectiveness. It’s cool if it’s true, but who knows if it will actually work. “This is a major step forward for both Nielsen and our industry,” said Nielsen’s president of media products Steve Hasker. “This new system will provide marketers with a better understanding of their ROI, and will give media companies a much needed tool to prove the value of their audiences.”

- Here’s another view of the future of media. Hearst’s CEO Frank Bennack says it’s all about tablets, and forget the paywalls. Mashable’s Lauren Indvik covered Bennack’s speech at the IAB Mixx Conference & Expo, writing, “Unlike Internet users, who have come to expect access to premium media content for free, users of devices like the iPad are being conditioned to pay for subscriptions and individual pieces of media content. Tablets also offer advertisers greater value beyond display advertising, such as in-app e-commerce integration. Eventually, Bennack said, Hearst will sell products directly on advertisers’ behalf, though it will ‘still very much be in the business of helping our advertisers sell their businesses.’”

Photo by enviziondotnet

Readers Eating Up Food Network Magazine

food_network_0.jpgAfter just two test issues, Hearst has decided to up the rate base of Food Network Magazine from 400,000 to 900,000, reports Folio. The company is expected to follow this with another increase, to 1.1 million, in August 2010.

The two test issues, released on newsstands only in October 2008 and January 2009, had a sell through rate of 70 percent. The magazine now has a subscription of 550,000. This is before the first full issue even hits the stands on May 5th.

The initial rate base of 300,000 issues had a 100 percent sell through rate when it hit newsstands in October. This occurred in just three weeks. The magazine will publish four more issues in 2009 and has a cover price of $3.99.

Each magazine has a collection of tips and recipes from various Food Network chefs and hosts, as well as a look behind-the-scenes at some of the network’s most popular shows. Publisher Vicki Wellington said “[the] immediate, powerful response to Food Network Magazine, both from readers and marketers, has been astounding, and it has translated into our rapid growth.”

In a time when more magazines are reporting declines versus growth, this is incredibly encouraging news.

The Colbert Report Talks To Newspaper Journalist (Again)

Editor-at-large of Hearst Newspapers and the San Francisco Chronicle, Phil Bronstein, decided to take a turn on The Colbert Report last night. Even though he ran John Sturm, head of the national publisher’s organization (NAA), through the ringer last week, Bronstein thought it was important to go on the show and risk ridicule, to try and convince TV viewers that the internet is killing the newspaper industry. Make sense to you? Yeah, we weren’t quite sure either. Tell us how you think he did.

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The Last Days Of A Paper


We are truly at a landmark moment in media history. Never before have so many print publications ceased to exist at one time. It’s almost mind boggling to think of the changes that have taken place. The Rocky Mountain News has closed, The Seattle Post-Intelligencer went totally digital and the fate of many newspapers is still very much up in the air.

If you’ve ever wondered what it was like to be there for the closing of a newspaper&#151and in some cases the ending of a centennial legacy&#151you can now find out. Today on paidContent, Joseph Tartakoff gives readers an inside look at the final days of the Post-Intelligencer.

On Jan. 9, Hearst Newspapers President Steve Swartz flew into Seattle and told the staff of the Seattle Post-Intelligencer that if Hearst could not find a buyer for the 146-year-old paper within 60 days, publication would cease.

So, on March 10, the 60th day, we expected an announcement. The final commemorative edition was ready to go to press. An all-staff picture had been taken. Last-minute visits to the globe that spun on our roof were arranged. News budgets lay mostly bare.

For more of Tartakoff’s poignant and insightful account, check out his full report here.