TVNewser Jobs PRNewser Jobs AgencySpy Jobs SocialTimes Jobs

Posts Tagged ‘John Kerry’

Google Is Good For Journalism

google.gifMarissa Mayer testified before Sen. John Kerry‘s committee hearing “The Future Of Journalism” yesterday. As Mayer is VP of Search and User Experience at Google, it’s no surprise that she’s a Google fan. But she’s also co-chair of the Knight Commission on the Information Needs of Communities in a Democracy, so she definitely knows what she’s talking about.

Her conclusion? News is becoming “atomized”—a fancy way of saying that just as people listen to songs instead of albums, now we read articles instead of full newspapers. Readers now need context.

“To make an article effective in a standalone setting requires providing sufficient context for first-time readers, while clearly calling out the latest information for those following a story over time. It also requires a different approach to monetization: each individual article should be self-sustaining….When a reader finishes an article online, it is the publication’s responsibility to answer the reader who asks, “What should I do next?” Click on a related article or advertisement? Post a comment? Read earlier stories on the topic? Much like suggests related products and YouTube makes it easy to play another video, publications should provide obvious and engaging next steps for users.”

This, I can’t stress enough, is genius. Who hasn’t gotten lost on YouTube after following a trail of “related videos” for minutes (or hours…guilty as charged)? What are news sites doing to replicate this? The “most clicked” and “most e-mailed” sidebars that are so popular are a good start, but maybe we need something more exciting.

What do you think?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Diane Rehm And Guests Discussing Newspapers On WAMU Right Now

Diane Rehm and guests are discussing the fate of the newspaper industry on NPR.

Listen now or watch this space.

Rieder: Many newspapers are at risk. Nobody has a business model to replace print. This isn’t about newspapers as print project but preserving the reporting we need.

Rehm: is unsure how long the agreement between the Globe unions and the NY Times Co will hold.

Hall: Most journalists don’t want the government involved (in enabling media ownership). I’m not saying (Kerry’s plan) is what we should do, but we do have public broadcasting, we license TV stations, we talk about nonprofit foundations. Newspapers need to innovate. We could have tax breaks, we could have subscription subsidies, we could pay for young people to have a newspaper subscription.

Rehm: Warren Buffet said the newspaper side of the Washington Post is already failing.

Hall: It’s not written that you can’t do journalism online, but newspapers do the expensive work.

Read more

Senate Hearing On Newspapers

300h.jpgJust in case we didn’t think newspapers were in enough trouble, Senator John Kerry has called for hearings by the Senate Commerce Committee, to discuss the financial problems of newspapers. Just what we need, another group of non-newspaper people discussing the problems with newspapers. We know how well that worked out for papers like the Philadelphia Inquirer.
The Boston Globe published a letter from Kerry to the council stating, “America’s newspapers are struggling to survive and while there will be serious consequences in terms of the lives and financial security of the employees involved, including hundreds at the Globe, there will also be serious consequences for our democracy where diversity of opinion and strong debate are paramount.”

Yes we understand that, but even veteran newspaper publishers can’t agree on how save the industry&#151and start making money&#151what makes you think a group of politicians could? Thanks Kerry, but maybe you guys should turn your attention back to things you understand, like corrupt financial firms.