“We completely understand the strong feelings involved,” ESPN spokesman Josh Krulewitz originally told Journal-isms. “Our decision is in keeping with our long-standing policy for ESPN content [PDF]. There are other avenues for our people to represent issues outside of sports beyond ESPN Twitter feeds.”

On Sunday, however, ESPN reversed its ban, reports Journal-isms. ”It’s a tragic situation that has led to much thoughtful discussion throughout the company,” Krulewitz told Journal-isms via email. “As a result, in this circumstance, we have decided to allow this particular expression of human sympathy.”

Even the most comprehensive social media policies can’t account for the real world.

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