Martha Nelson, editorial director of Time Inc., has been named its new editor-in-chief, as per WWD.

As the seventh person in 90 years history, she’s the first woman to hold the position.

Now she’ll run the ship at all of the titles whereas previously as editorial director she was at the helm of 17 titles within style and entertainment.

As per the piece, there are turbulent times ahead. Layoffs are anticipated after the holidays at Time Inc. and during the previous quarter, there was a loss in revenue within publishing to the tune of six percent.

Nelson told WWD, “It is a difficult time but it’s also an exciting time and, in some ways, the most exciting, certainly in my lifetime.”

As for her first initiatives in the new role, she’ll hone in on maintaining the magazines’ quality and also expanding their reach digitally.