We caught up with Peter Shankman, founder of HARO, entrepreneur and soon-to-be-father, regarding his new book, Nice Companies Finish First. The principle hits close to home for Shankman; after all, he makes it his business to be nice. Literally.

He told MediaJobsDaily in an exclusive phone interview, “I’m starting a new company with someone — a very high level person at a PR firm – a start-up and we’re going to create a company that teaches companies how to create these moments of niceness that can actually generate some revenue and cut their marketing budget by half.”

Planning to launch by June 1 at the latest, Shankman already has five clients lined up. The name is yet to be announced but in the meantime, he’ll include updates on his blog. “It’s going to be a lot of fun,” he said.

Okay, as for being nice itself, think about the impact being nice can do. Not only is it about the sake of being nice for being nice, being cordial and respectful bodes you and your company well.

“It’s not just a book about business. This is life altering,” he explained.  ”It can not only get you the good employees and the good bonus, it can also get you the good car upgrade at the rental car, the best table at the restaurant, the girl.” Read more