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Posts Tagged ‘Personal Branding’

Three Keys to Starting a Side Gig While Working Full-Time

happy signWho wants to make more money and brand yourself separately from your day job? The question is more like who doesn’t want to do that, right?

According to a post on Forbes, there are a few key ways to effectively start your passion project on the side.  Whether you’re looking for happiness and satisfaction or extra cash rolling in or all of the above, it’s all good.

Per the post, Kimberly Palmer, author of The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life, dished three important tips. Read more

Four Tips to Stand Out at Online Job Fairs

at signYou know the drill as you prep for a job fair. Look the part, dress the part, act the part.

When you’re preparing for an online job fair though the same rules don’t always apply. Yes, you need to be articulate and present yourself in the best light but when you’re not exactly sporting a suit and able to read body language, other cues take front seat.

Per our friends at Brazen Careerist, there are a few pointers to keep in mind… Read more

News Anchor Publicly Announces Resignation in ‘#Xmas Jammies’ Video

If you’re among the 12 million YouTube viewers of the hilarious tongue-in-cheek Christmas card video by the Holderness family of Raleigh, you’re not alone. This spoof on traditional holiday cards mentioned that Penn Holderness will resign from his role as local news anchor.

In the video his wife rapped, “The biggest thing is what happens next — as of next month, he’s stepping off the anchor desk. It’s the biggest decision of his life, he’s going to step off the desk and come work with his wife!”

All we can say is bravo for their ingenuity and not-so-shameless plug of their next venture, a video production company called The Green Room.

And on that note, happy holidays to all and to all a good night.

Three Tips to Standing Out at Holiday Parties

partyThere’s a certain buzz in the air this time of year, don’t you agree?

Especially here in New York City, just walking in office building lobbies and hearing exciting chatter, there’s no denying holiday parties are in full effect.

Yes, it’s time to celebrate accomplishments from the previous 12 months but it’s also time to make the most out of robust opportunities to make unforgettable impressions!

What’s better than showcasing your executive presence than mingling with leadership in a festive atmosphere? Here are three tips to standing out and making yourself known as a holiday soiree.

1. Dress to impress. Selena Soo, publicity strategist, explains, “It only takes seven seconds to make a first impression on someone. Holiday parties are a chance to use those seven seconds to your advantage by dressing to impress.” Read more

How to Get Employers to Create a Job for You

job-interviewThis piece on AOL Jobs made our head turns in a very good way. After all, job seekers often search for jobs that are out there but why not flip it upside down and show your worth and value so a company can create a position for you? Genius, right? Even better if you’re internal because you can already show off your dazzling skills to your current employer for them to find a fit for you somewhere else.

Yes, we know this is a little perfect worldish and we’re perfectly fine with being idealists! Think of it this way, as Miriam Salpeter points out in the piece, more companies are becoming freelance-focused on project-oriented work for temporary or long-term temporary solutions.

She writes, “It is very possible that you can market your skills to a decision-maker at a company who faces challenges in order to land a job that he or she will create just for you.” Read more

WaPo Columnist Michelle Singletary On Becoming a Brand

MichelleSingletary

Michelle Singletary has become one of the country’s leading personal finance gurus. She’s a multi-platform success story, and her Washington Post column “The Color of Money” is syndicated in over 100 newspapers around the country.

In the latest installment of Mediabistro’s So What Do You Do? Singletary talks about the declining newspaper industry, how she handles criticism and accidentally becoming a brand:

We know a multimedia platform is necessary for journalists and media personalities, but how has it helped you build your own brand?
Well, people keep telling me I’m a brand but I never thought of myself as one. I have a unique perspective on how to handle money so I want that platform because I want to get the information out. I’m a huge advocate of financial literacy. I want to bring something different to the table to help people understand how to deal with their money. It’s sort of like, people talk about Oprah and they say, “Oh, she’s this great media mogul.” But when you think about it, while she definitely is a skilled media person, she got where she is because she had a passion to talk to everyday women. The fame and the fortune followed that mission.

To hear more advice from Singletary, read: So What Do You Do, Michelle Singletary, WaPo Columnist and Finance Guru?

– Aneya Fernando

Four Personal Branding Tips for Introverts

introvert at workWe haven’t had the chance to read Quiet: The Power of Introverts in a World That Can’t Stop Talking but have heard good things in understanding the world of introverts. (We admit, we’re extroverts here at MediaJobsDaily so we have no problem working a room or picking up the phone and inviting a new contact out for lunch.)

That said, according to this post on Harvard Business Review, there are a few key pointers for introverts as it relates to building a network and establishing your own brand.

1. Leverage social media. For introverts who thrive on quiet contemplation, this platform can give you the opportunity to demonstrate thought leadership and exchange in virtual dialogue on your own time.

The piece pointed out, “Indeed while extroverts desperate for their next fix are trading business cards at cocktail parties, you can build a global brand on the strength of your ideas.” Read more

Be a Boss at Building an Online Reputation

Google

We all know by now that filtering the content you share on social media sites is crucial to maintaining a professional reputation online.

For media pros though, building a reputable online presence goes beyond basic filtering; censorship is good and necessary, but it can only get you so far. If you want to really impress potential employers with your personal Google search results, understanding the site’s algorithm can go a long way.

In the latest Mediabistro feature, we talk to brand strategists and SEO pros to find out how they manage to keep content fresh:

If your domain is YourFullName.com, Google will rank it higher when people search for you.

“It really boils down to keywords for the homepage optimization,” explained Collin Jarman, SEO technician at Click Optimize, LLC, a North Carolina-based Web design and Internet marketing firm. “So, in this instance, your keyword is going to be your own name because that’s what you want to rank for.”

For more on optimizing your personal search results, read Google Yourself: 4 Ways to Fix Your Online Reputation.

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Four Ways to Cultivate Your Personal Brand

When we first read this piece on Freelancer’s Union, we had an a-ha moment. After all, who isn’t working on their personal brand in the office and offline, too?

1. Be likeable. Ain’t that the truth? Be nice, be professional but above all, be likeable. Be personable, speak and write the way you talk and don’t talk down to people. Be honest to a client or internal group about your capabilities and shortcomings — if you’re asked to do something and haven’t done it before, it’s okay to say you don’t have experience in that area.

Of course, you can always add a positive spin saying you look forward to learning something new but above all, be transparent. When we’ve spoken to hiring managers time and time again and two potential employees or freelancers have similar work experiences, they ultimately extended an offer to the person who was more likeable. Read more

A Quick Lesson in Branding: The One and Only You

How many brands do you have? There’s your professional one for starters and then your personal one but that’s separate and different, right? Um, not exactly.

According to a piece published yesterday on PRWeek, Peter Shankman, small business evangelist at Vocus, makes the argument that everything we post online — whether we think it’s professional or personal — is personal. In the piece, he states:

“Every single day, someone directs me to their LinkedIn profile to learn more about them. You know what I do when they do that? I go right to Facebook and search on their name there. Why? Because I know they’re on their best behavior on LinkedIn, but on Facebook, they’re going to be “real.” Guess what? I’m not the only person who thinks this way.”

Shankman points out in his post that “every last photo, comment, and check-in” essentially encompasses the brand.

And although social media provides a vehicle to display ourselves down to each and every comment, technically offline we’re not disconnected to our authentic one and only selves. The work day is not confined by specific hours within a day or walls within an office. In essence, we’re never not “on.”

In the post he added, “Let’s face it: You don’t “shut off” at 5:30 p.m. If you’re a spokesperson for a company, what makes you any less that spokesperson simply because it’s 1:30 a.m. and you’ve had nine tequila shots? Nothing. You need to be smarter. I’m not saying don’t have fun – but I am saying you need to be aware that everything you do, both on the clock and off, affects your brand. And your brand is all you have.”

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