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Posts Tagged ‘Personal Branding’

Four Ways to Stand Out From Other Job Seekers

handshake2This just in…according to data from The Creative Group, advertising and marketing executives receive an average of 23 resumes for every position they need to fill. As for interviewing itself, they meet six job seekers before extending an offer.

We’re actually surprised the number of resumes isn’t a lot higher! Whether it’s 223 or 23, there are several ways to stand out from the pack during your job search. Read more

Three Things Employers Want to See When They Google You

Google logoHave you Googled yourself lately? Seriously.

Employers are certainly doing it during the recruiting process and while they’re looking for various red flags (keg stands, anyone?), they’re also looking for a few key things to show you’re a stellar candidate.

Here are a few of them, courtesy of a post from The Savvy Intern. Read more

Five Absolute Musts to Include on Your Personal Website

work in progressIf you have a personal website, congratulations! You are definitely one step (okay, more like several steps) ahead of other candidates who don’t have one. This can definitely give you an edge when pursuing full-time jobs.

A post on YouTern provides more information about advantages to having a personal site (and seriously, we can’t think of any disadvantages) but what we really want to highlight a few things your site absolutely should include. Read more

Kickin’ it Old School: Four Personal Branding Tips That Still Work!

handshakeTwitter, Facebook and LinkedIn, oh my! The ways we communicate with one another has certainly changed over the decades but when it comes to etiquette and personal branding, the following tips have lasted the test of time.

And something tells us as more social media sites emerge and technology continues to evolve, we’ll still be kicking it old school with the following tips. Read more

New Study Shows We Don’t Ask for Enough Help When Networking

nametagIf you’ve been networking up a storm and haven’t been making much progress, maybe that’s because you’re not asking for enough help.

According to a new OfficeTeam survey, 42 percent of senior managers said not asking for help from others is the biggest networking mistake. The second faux pas points to failing to keep in touch with contacts, and as for the third? Not thanking people for their help.

Switching gears, one of the best ways to stay in touch is online, as indicated by the survey, followed by meeting for lunch or coffee.  The third best way is to attend a local networking event.

Robert Hosking, executive director of OfficeTeam, emphasized the importance of networking in a press release. Whether you’re “looking to land a new job or build your visibility, every connection counts.” And many people don’t ask for help because perhaps they’re embarrassed or think they can succeed on their own but there’s no harm in reaching out for help.

Here are a few pointers to keep in mind while networking:

1. Be consistent. Network continuously instead of waiting until you’re in freak out mode for a new job. Periodically check in with contacts. Try to help them as well by sending links to relevant articles and job openings.

2. Act quickly. Follow up swiftly after you meet someone at an event or after you meet up for lunch or coffee.

3. Mix things up. Instead of relying solely on social media, mix it up with online networking and in-person approaches. Be ready, too. You never know when a casual conversation in the doctor’s waiting room or on the train can spark a new potential connection.

4. Be specific. People can make a significant impact in helping you achieve your goals if you’re specific. Instead of saying you’re “looking for a job,” you can tailor it to say you’re “looking for someone who works within marketing in digital media who can help you get your foot in the door for opportunities seeking three to five years of experience.”

Three Ways to Make the Most Out of Informational Interviews

handshake2If you’re looking for a job right now and discovering some downtime or scarcity with online job postings you want to pursue, you’re not alone.

There are a few ways to make the most of the summer by being productive in other ways. One of the most effective ways other than boosting your personal brand online and offline involves conducting informational interviews.

Sure, it’s peak vacation season but chances are between now and Labor Day you’ll be able to have a handful of meaningful conversations that can lead to new contacts and potential opportunities in the fall.

1. Do your research. So, let’s say you’ve landed a coffee meeting with someone at your ideal potential employer. Even if they don’t have any job openings right now, assume they’ll have one in the near future. Research everything you can about the company and outline specific questions to ask. Read more

Professor Gets Fired for Beer Commercial Appearance

moustacheThe following tale is a not-so-gentle reminder as to how your personal pursuits can impact your professional ones.

Meet Dr. Paul Roof. The associate professor of sociology at Charleston Southern University is now a former associate professor of the Christian-affiliated school. He was fired, according to WCBD-TV, because his face and elaborate beard appeared on a beer can.

Roof’s long beard is apparently worn straight down but in competitions, he waxes and configures the beard into sculpture-like concoctions. He told the news station he was fired after his image was used on a beer can manufactured by Holy City Brewing. It sounds like this was news to him, too! Read more

Per Survey, Most Hiring Managers Say Colleges ‘Somewhat Prepare’ Students for Working World

successAccording to a new survey, The Multi-Generational Job Search, conducted by Millennial Branding and Beyond.com, the top three attributes companies are seeking are a positive attitude, communication skills and the ability to work as a team.

Soft skills, anyone? It just goes to show there’s an emphasis on being that enthusiastic team player who communicates well. Furthermore, based on their data, earning a college degree is important but not as important as an applicant’s personality.

There are the soft skills again. Is there an echo in here?

Maybe the focus on a candidate’s personality is actually a good thing since 73 percent of hiring managers felt colleges only “somewhat prepare” students for the working world. Their biggest challenge falls into the category of how job seekers present themselves. Many people from hiring teams reported candidates are “unprepared and said they have a “bad attitude” while interviewing.  Read more

Four Ways to Leverage Your Google+ Profile to Land a New Job

G+ logoAh, social media. Sure, we’re all on LinkedIn, Twitter and Facebook, but how about leaning on Google+ to self-promote and land your next job?

According to a piece on Brazen Careerist, there are several ways to create a solid Google+ profile in order to get your name out there. Consider this: Google+ is the second larges social network out there. Considering it has over 500 million members, it’s an untapped market if your profile isn’t ramped up. Plus, keep in mind that Google+ feeds Google, as pointed out in the piece. Where do most employers search for passive candidates? You guessed it: Google.

1. Complete the entire profile page. Susan Joyce writes in the piece, “Connect to your LinkedIn profile, Twitter account, blog, employer’s website or even your favorite posts on Brazen.” Read more

Media Powerhouses Dish Career Inspiration at 2014 Matrix Awards

NYWICI logoAs this week comes to a close, we can’t help but recall one of the highlights in Manhattan: The Matrix Awards.

MediaJobsDaily was front row and center (okay, more like table 8 near the stage but still…) at the Waldorf Astoria in midtown. Regardless, the annual Matrix Awards presented by New York Women in Communications did not disappoint!

After conducting red carpet interviews to be aired shortly, it was time to settle in for an afternoon of motivation and inspiration. Oh, did we mention Gloria Steinem was in the house? Along with hosts Kathie Lee Gifford and Hoda Kotb and notable names like Mary J. Blige, Queen Latifah and Cynthia McFadden, in true form the luncheon was full of memorable moments and of course, quotes.

One by one as each presenter and honoree gave their speech, there’s a common thread. Persistence, dedication, setbacks, risks and overall achievements. They all had to start somewhere, they all had to earn their first byline, their first rejection and get back up on their feet again. Look at Queen Latifah who’s now a talk show host and started her career in a male-dominated industry.

That’s why their stories have so much mojo and meaning — they all have a back story. You have a back story. We all do and that’s what makes us so vibrant, interesting and  resilient.

So, without further ado, let’s check out some of the quotes and then, of course, look at the list of winners… Read more

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