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Posts Tagged ‘Peter Shankman’

Peter Shankman Reveals New Business Plan & Explains Why It Pays to be Nice in New Book

We caught up with Peter Shankman, founder of HARO, entrepreneur and soon-to-be-father, regarding his new book, Nice Companies Finish First. The principle hits close to home for Shankman; after all, he makes it his business to be nice. Literally.

He told MediaJobsDaily in an exclusive phone interview, “I’m starting a new company with someone — a very high level person at a PR firm – a start-up and we’re going to create a company that teaches companies how to create these moments of niceness that can actually generate some revenue and cut their marketing budget by half.”

Planning to launch by June 1 at the latest, Shankman already has five clients lined up. The name is yet to be announced but in the meantime, he’ll include updates on his blog. “It’s going to be a lot of fun,” he said.

Okay, as for being nice itself, think about the impact being nice can do. Not only is it about the sake of being nice for being nice, being cordial and respectful bodes you and your company well.

“It’s not just a book about business. This is life altering,” he explained.  ”It can not only get you the good employees and the good bonus, it can also get you the good car upgrade at the rental car, the best table at the restaurant, the girl.” Read more

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A Quick Lesson in Branding: The One and Only You

How many brands do you have? There’s your professional one for starters and then your personal one but that’s separate and different, right? Um, not exactly.

According to a piece published yesterday on PRWeek, Peter Shankman, small business evangelist at Vocus, makes the argument that everything we post online — whether we think it’s professional or personal — is personal. In the piece, he states:

“Every single day, someone directs me to their LinkedIn profile to learn more about them. You know what I do when they do that? I go right to Facebook and search on their name there. Why? Because I know they’re on their best behavior on LinkedIn, but on Facebook, they’re going to be “real.” Guess what? I’m not the only person who thinks this way.”

Shankman points out in his post that “every last photo, comment, and check-in” essentially encompasses the brand.

And although social media provides a vehicle to display ourselves down to each and every comment, technically offline we’re not disconnected to our authentic one and only selves. The work day is not confined by specific hours within a day or walls within an office. In essence, we’re never not “on.”

In the post he added, “Let’s face it: You don’t “shut off” at 5:30 p.m. If you’re a spokesperson for a company, what makes you any less that spokesperson simply because it’s 1:30 a.m. and you’ve had nine tequila shots? Nothing. You need to be smarter. I’m not saying don’t have fun – but I am saying you need to be aware that everything you do, both on the clock and off, affects your brand. And your brand is all you have.”

Help A PR Pro Out Day Is Coming

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flickr: Hamed Saber

Are you a public relations professional in need of a new gig?

Arik Hanson and Valerie Simon have put together a one-day virtual event that can help.

Help A PR Pro Out Day (“An obvious play on HARO,” the organizers say, with a big tip o’ the hat to Peter Shankman) will be Feb. 19, from 11-3 EST. Bloggers, PR pros, and agency leaders will all “donate their time and talents to help fellow PR pros connect with employers.”

What does this mean, exactly? A couple “market champions” across the country will be trying to connect jobseekers with open positions. And since its free for everyone, employers don’t have to pay job boards or hire a recruiter.

You can follow the madness as Feb. 19 grows closer at HelpAPRPRoOut.com or at hashtag #HAPPO.

Learn Social Media With Peter Shankmand and Chris Brogan

“Damn this Social Media!” writes HARO founder Peter Shankman. “What works? How do you get people to listen? And most, most importantly – How do you generate revenue from all this stuff? Because in the end, while getting “buzz” and “virality” is nice, if you’re not generating revenue, then you’re failing. So how do you do it?”

If you’re a small business trying to figure out how to get this social media marketing thing, Shankman and social media guru Chris Brogan are holding a one-hour Social Media Primer conference call August 4.

For $50, you’ll get the basics of social media. Twitter, marketing, Facebook, and more

Of course, if you want something a little more in-depth, check out our self-paced new media course.