The average American visits 111 domains a month, according to Nielsen, or 2500 Web pages a month. “That includes everything–your bank, Facebook, everything.” That doesn’t leave a lot of space for your brand. And people need to hear things 3-5 times for those things to “sink in.” So how do you build your brand?
When getting your message out, know that digital “elites”—people who spend a lot of time online— trust employees over execs, and their friends as much as employees. Most trusted, though, are stock/industry analyst reports and articles in traditional magazines. (Strangely, though 44% trust business magazines, only 34% trust newspapers.)
So what do you do to gain some of that valuable share?