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Posts Tagged ‘Training’

How to Make Reverse Mentoring Work for You

new_twitter_logoIf you’re an older worker and your company has a reverse mentoring program for younger employees to train you on technology, no worries there.

There’s no need to be concerned if you’ll look like a dinosaur. After all, the program was implemented for a reason. Per the New York Post though just be sure you don’t refer to social media as “the Twitter.” Read more

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructor will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!

Author of ‘Risky is the New Safe’ Recommends Being Your Own Sports Agent in Your Career

Wondering how to stand out in the job market? Randy Gage, author of Risky is the New Safe, recommends being your own sports agent.

He told us, “The most sought-after currency in the new economy will be ideas.  People who nurture their critical thinking skills will be able to declare as ‘free agents’ much like sports stars do now.  The savvy companies will be those with HR departments that create the best free agent acquisition packages, attracting the brightest talent.” Read more

IAB Establishes Digital Media Sales Certification

The Interactive Advertising Bureau introduced a Digital Media Sales Certification exam for salespeople. It’s intended for professionals in online media with two to five years of experience.

According to a piece on FINS, Michael Theodore, vice president of member services at IAB explained the significance of the new certification: “Just as with certificates in other fields, this exam will give current job holders and job seekers a score card to prove their understanding of the most important concepts, guidelines and practices in digital advertising.”

As for the exam itself, it sounds like it’s intended to test a broad understanding of digital platforms ranging from mobile, social, and display advertising. And as pointed out in the piece, 25 member companies in media and technology contributed to developing the test! This includes Conde Nast, Time Inc., and AOL to name a few.

Keep in mind the exam isn’t a requirement to get a job in this digital media sales, though it sounds like having it on a resume would certainly help.

Scott Schiller, executive vice president of digital media sales at NBCU’s entertainment & digital networks and integrated media division, indicated having the certification on a CV can boost a candidate’s prospects of consideration. He told FINS, ”When I hire someone I look at what traits they have that make them qualified to sell advertising and this certification would mean another stripe on their resume. For the early adaptors it will signal their commitment to their jobs and as a result open doors.”

The first exam will be held on June 11 and will apparently take two hours to complete. As for the cost, it is $350 for IAB members and $450 for non-members. In order to qualify to take the exam, test takers must have worked in digital sales for at least two years or have obtained a degree in advertising or integrated marketing.