According to The New York Times, Hearst Magazines created a new position of president of digital media and hired Troy Young to fill the role.

In the position, Young will work with the company’s 26 online brands in terms of content, revenue production and development strategies.

Most recently, he was employed by digital media company Say Media until last August and for the past three years he’s served as an advisor to a variety of digital media companies, as per his LinkedIn profile. Prior to that, he worked as president and CMO at VideoEgg.

As per the piece, David Carey, president of Hearst Magazines, said Young was hired because “pure plays are increasingly the companies to watch in terms of how quickly they produce product, the orthodoxies they set aside and how they assemble their talent.”