While some employers discourage the use of social networks through invasive practices, others want prospective employees to maximize their presence on Facebook.
After talks with recruiters, Whitney Parker of Brazen Careerist compiled a list of tips to help those who want to land a job in social media management, especially without prior experience. “It’s probably not enough to tell a hiring manager that you have a Facebook page,” Parker writes, “so where do you start?”
She suggests the following:
1. Test your mettle by committing to an internship
Internships are not just abundant in the general media space, but also in the social media world.
2. Target your potential employer with a social media ad campaign
Social media is part science, part creativity. Parker recommends that applicants set up a website that also includes a video introduction and then promote that page using a social media ad campaign.