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Twitter Plans Brand Page Revamp

Twitter is planning to allow marketers to “build experiences on Twitter” the same way that a brand’s Facebook page can be far more complex than a user’s Facebook page, AdAge reports.

The new features will include e-commerce, contests and sweepstakes. No date has yet been set for when they’ll go live, but Twitter’s telling clients sometime this year.

That’s good, because the only features that currently differentiate a Twitter brand page from a regular user page are a large, customizeable header and the ability to make a certain tweet “sticky” at the top of the page.

Ad Age points out that the e-commerce feature is particularly interesting, because “Twitter co-founder and Executive Chairman Jack Dorsey is also CEO of mobile-payments company Square.”

Some companies have already begun experimenting with commerce on the site: American Express is sending offers to Twitter users who perform certain actions, like using a particular hashtag.

Brand pages are available on Twitter only to advertisers.

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