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WaPo Columnist Michelle Singletary On Becoming a Brand

MichelleSingletary

Michelle Singletary has become one of the country’s leading personal finance gurus. She’s a multi-platform success story, and her Washington Post column “The Color of Money” is syndicated in over 100 newspapers around the country.

In the latest installment of Mediabistro’s So What Do You Do? Singletary talks about the declining newspaper industry, how she handles criticism and accidentally becoming a brand:

We know a multimedia platform is necessary for journalists and media personalities, but how has it helped you build your own brand?
Well, people keep telling me I’m a brand but I never thought of myself as one. I have a unique perspective on how to handle money so I want that platform because I want to get the information out. I’m a huge advocate of financial literacy. I want to bring something different to the table to help people understand how to deal with their money. It’s sort of like, people talk about Oprah and they say, “Oh, she’s this great media mogul.” But when you think about it, while she definitely is a skilled media person, she got where she is because she had a passion to talk to everyday women. The fame and the fortune followed that mission.

To hear more advice from Singletary, read: So What Do You Do, Michelle Singletary, WaPo Columnist and Finance Guru?

– Aneya Fernando

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