Interested parties include billionaire Bruce Wasserstein, who bought New York magazine in 2003, and Platinum Equity Partners, which just bought the San Diego Union-Tribune (and immediately cut nearly 200 jobs).
Media Life surveyed its readers—media planners and buyers, all—and found that two-thirds of them are predicting that either the buyer will scrap BW for its assets, or that McGraw-Hill won’t find a buyer that meets its terms and will itself fold the magazine. But it sounds like any buyer is going to have to cut headcount in order to try to turn BW profitable again, and neither Platinum or Wasserstein are particularly, shall we say, romantic.
- Journalism Student Defends Major: 'We're Headed Into an Industry That is Alive and Kicking'
- Three Questions for Maria Cristina Marrero, Editor-in-Chief of 'Siempre Mujer Magazine'
- Editor-in-Chief of 'More' Dishes About Fearlessness & Versatility at WiCi Awards
- Time's Running Out to Get a Free Webcast With a Mediabistro Course Purchase