millennials

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Spotted around the media universe

FOBO (Fear of Being Offline), and How Marketers on Facebook Can Exploit It - Posted December 16, 2014
Move over, FOMO, and make room for FOBO: A study by culture experts ... [AllFacebook]

Dave & Busters Can't Even Do Racism Right on #TacoTuesday - Posted November 19, 2014
From Del Taco to Rosa's Cafe to Taco Bell, no one really knows the source -- but #TacoTuesday is a thing known to kids (and parents looking for a quick bargain) across this great land of ... [FishbowlDC]

Facebook Likes Publishers, But Will They Like It Back? - Posted November 10, 2014
Facebook has been working on improving ... [AllFacebook]

Facebook-Exclusive 'Cosmopolitan' Video Series Offers New Take on Life Hacks - Posted November 5, 2014
Fashion magazine Cosmopolitan is offering its own take on daily life hacks and basic lifestyle tips with the ... [AllFacebook]

HOLIDAY SHOPPING: Facebook Is More Popular than Pinterest, But Olds Don't Care - Posted October 29, 2014
With the holiday shopping season already upon us (notice how quickly ... [AllFacebook]

Millennials Are a More Complex Demographic Than We Realize - Posted September 25, 2014
[caption id="attachment_204242" align="aligncenter" width="600"] What happens when you search stock photos for "millennials?" Selfies. Lots of selfies.[/caption] Though they don't get enough credit for it, the millennial generation is more complex than ... [AllFacebook]

First Step For Marketers to Understand Millennials: Dump the Stereotypes - Posted August 29, 2014
[caption id="attachment_98582" align="alignright" width="304"] Shutterstock[/caption] Much has been made about marketers' attempts to reach millennials. This group, probably more so than others, is fragmented by all of the media options at their fingertips. ... [FishbowlDC]

You Will Now Have to Use Snapchat Because Teenagers - Posted July 11, 2014
Three years ago, Snapchat took social media by storm. The thought of sending pictures and text that would "disappear" after only seconds of viewing appealed to tech addicts but raised some questions about privacy. ... [GalleyCat]

Monster Survey Shows Millennials Experience Burnout More Than Others - Posted June 27, 2014
If you're stressed out, raise your hand! Yes, we all get burned out at one point or another but when it comes to specific generations, Millennials experience burnout the most. According to ... [MediaJobsDaily]

STUDY: What Facebook Users Want Out Of Brands In Terms Of Customer Service - Posted June 25, 2014
What are the expectations of users of Facebook and other social networks when they communicate with brands via those channels? Customer-engagement-solutions provider Accent Marketing Services su... [AllFacebook]

Survey Reveals College Grads Aren't Alone; Most Adults Want to Help Their Job Searches - Posted June 23, 2014
If you're a recent college grad, according to a new survey by "Every Day Connect," resources provided by Fairfield Inn & Suites to ... [MediaJobsDaily]

INFOGRAPHIC: RadiumOne Examines Six Myths Of Social Sharing - Posted May 29, 2014
Social advertising company RadiumOne examined si... [AllFacebook]

Facebook Gets In On Casual Sex Advertising - Posted May 28, 2014
Just when you thought Facebook couldn't possibly get sleazier than apps like Down, formerly kno... [AllFacebook]

Boost Organic Reach On Facebook By Rewarding Millennials For Posts - Posted May 2, 2014
Facebook has pretty much decimated organic reach f... [AllFacebook]

New Survey Shows Helicopter Parents Meddle in Kids' Job Search - Posted May 1, 2014
This just in...according to a new survey by Adecco Staffing, four out of 10 Americans between 18 and 24-years-old... [MediaJobsDaily]

Four Unique Jobs for Millennials - Posted April 4, 2014
Happy Friday one and all! If you're a job seeker and you're a Millennial, we have a treat for you. The folks at SheFinds outlined a few quirky jobs of potential interest to t... [MediaJobsDaily]

STUDY: The Public Wants More Information from Food Brands - Posted March 18, 2014
It's no secret that consumers are more concerned with the health benefits, purity, and environmental impacts of the food they buy than ever before. But a recent Cone Communications survey polled more than 1,0... [GalleyCat]

STUDY: The Public Wants More Information from Food Brands - Posted March 18, 2014
It's no secret that consumers are more concerned with the health benefits, purity, and environmental impacts of the food they buy than ever before. But a recent Cone Communications survey polled more than 1,0... [FishbowlDC]

Millennial Investors More Focused on CSR as a Value Indicator - Posted February 13, 2014
Ever had trouble convincing your clients of the value of CSR efforts? We're guessing the answer to that question is "yes" because, in most cases, businesses judge the importance of public sentiment on the degree to which it influences investor relations. We found... [FishbowlDC]

STUDY: 5% of Millennials Check Their Phones Once a Minute - Posted January 30, 2014
Today in Things We Already Knew news: everyone accepts mobile as the future, but a rece... [FishbowlDC]

The WSJ Tells the Olds How to Work with Those Pesky Millennials - Posted January 16, 2014
MIT researcher and aging specialist Joseph Coughlin has a bit more credibility than other Wall Street Journal "experts" like Morgan Fairchild and Suzanne Sommers, b... [FishbowlDC]

Social Media And The Rise Of The Millennials [INFOGRAPHIC] - Posted December 26, 2013
Did you know that 56 percent of millennials - aka, Generation Y - won't accept jobs from firms that prohibit the use of social media in the office, and that more than eight in ten say that user generated content on company websites at least somewhat influences what th... [10,000 Words]

How Do Millennials Feel About Charity? - Posted December 3, 2013
On Giving Tuesday, we thought it would be appropriate to explore the relationship between charities and that most important demographic: Millennials (yes, we dislike the word too, but it seems we're stuck with it). Truth be told, we were initially inspired to wri... [FishbowlDC]

'Big Brands are Coming to the Millennial Game Late' - Posted November 11, 2013
At TV Week in New York City, MediabistroTV talked to the heads of a couple new TV networks aimed at millennials. Though the thought of starting a new TV network for the generation that famously eschews traditional media seems a little ill-advised, it's not like brands have this whole millennial thing... [FishbowlDC]

SURVEY: 33 Percent Of Millennials Prefer Identity Theft To Revealing Facebook Histories - Posted October 25, 2013
From the "Take this with a grain of salt" department: According to a survey (of just 250 adults) conducted by Google for virtual-private-network application provider Tunn... [AllFacebook]

New Target Market Alert! Millennials Have A Taste For The Vino - Posted October 14, 2013
Young drinkers (those just above the drinking age) are consuming more wine than previous generations of new wine lovers and, of course, the wine industry is all kinds of happy about that. Fox says companies are ... [FishbowlDC]

Study: Young Folks Love to Travel (and Complain About Your Travel Clients) - Posted October 14, 2013
Here are some alternately encouraging/frustrating results from the latest Harris Interactive poll on the behavior of those pesky Millennials: they travel... [FishbowlDC]

Study: Millennials With Kids Are No Different Than Their Own Parents - Posted October 3, 2013
Everyone everywhere is trying to tell us how to better target Millennials. Research says that they want to be rewarded and entertained while making the world a ... [FishbowlDC]

The Keys to Winning Millennials: CSR, Humor and Loyalty Rewards - Posted September 25, 2013
If the number one topic of discussion at Ad Week is content, the Millennial generation ranks a close second--and research presented this week by textbook rental company Chegg should provide everyone in the business with a few more talking points on that fron... [FishbowlDC]

Hot On the Heels of Taco Bell's Success, Is Olive Garden Setting Itself Up For Failure? - Posted September 15, 2013
Olive Garden has a plan to turn around its lagging fortunes: the chain is bringing tapas to its menu in an effort to reach millennials. The OG (as I like to call it), which normally specializes in ... [FishbowlDC]

How Do Brands Connect to Millennials, Anyway? - Posted August 29, 2013
Two things PR and marketing professionals hear a lot about: sponsored content and the challenges of reaching a crucial and rightly skeptical Millennial demographic. We recently had a Q&A session with Greg Shove to get his take on things. Shove is CEO and founder of ... [FishbowlDC]

The 18-34 Age Group Is The Most Easily Annoyed At Slow Social Response Times [STUDY] - Posted August 23, 2013
A new study by Havas Worldwide suggests that consumer expectations are very high for ... [AllTwitter]

New Survey Reveals Human Resources' Viewpoint on Millennial Job Seekers - Posted June 5, 2013
According to a new survey published by Beyond.com, The Career Network, there's a significant disconnect between Millennial job se... [MediaJobsDaily]

STUDY: What Do Millennials Like On Facebook? - Posted April 10, 2013
One of the most important groups on Facebook -- in terms of marketing -- is millennials. These young adults are the most active on Facebo... [AllFacebook]

Mercedes-Benz Enters High-Risk Super Bowl Ad Game - Posted December 3, 2012
This is a strange time for the car industry. As the public emerges from a crippling recession and attempts to shake off what has been a tough decade for most Americans, even those with jobs have tired of commuting to and from work in the same cars they drove 10 years ago.... [GalleyCat]

American Millennials Increasingly Cruise Twitter For News - Posted September 27, 2012
Where do you go for news? For break news, you likely check Twitter - who doesn't? (Non Twitterers, yes, we know.) But where do you go on a daily basis to see what's what? Google News? Yahoo? A crinkly, oversized, 'gonna give you a paper cut' newspaper? Yep, folk... [10,000 Words]

American Millennials Increasingly Cruise Twitter For News - Posted September 27, 2012
Where do you go for news? For break news, you likely check Twitter - who doesn't? (Non Twitterers, yes, we know.) But where do you go on a daily basis to see what's what? Google News? Yahoo? A crinkly, oversized, 'gonna give you a paper cut' newspaper? Yep, folk... [AllTwitter]

Why Boomers, Millennials Like Facebook Pages - Posted September 10, 2012
What drives baby boomers and ... [AllFacebook]

New Study Shows Millennials Leave Jobs Every Two Years - Posted August 29, 2012
Recruiters refer to candidates who jump ship from job to job within two years as job hoppers but according to a recent report, millennials are just the new normal. That is, according to a study conducted by PayScale and Millennial Branding... [MediaJobsDaily]

Millennials: No Collar Workers - Posted March 19, 2012
Millennials will transform workplaces according to a new study by MTV entitled, "No Collar Workers," that took an in-depth look at the career perspectives of this often misunderstood generation. The study was conducted online in January 2012 and polled 509 Millennials. Nick Shore, senior vice president of strategic insights and research at... [MediaJobsDaily]

Study: Millennials Believe in the Transformative Power of Social Media - Posted April 14, 2011
Results from the latest global study conducted by Euro RSCG Worldwide show that millennials are deeply concerned about world issues, and they believe social media can play a big role in changing things for the better. Eighty-five percent of millenn... [FishbowlDC]

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