Back to Home > Courses and Seminars > On Demand > What's Next in Mobile Media?

What's Next in Mobile Media?

Publishing's new frontier is at your fingertips

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS
While publishers scramble to build online sites, blogs, and social networks, a parallel new media universe is unfolding.

Mobile media is the world of the iPhone, smartphones, regular old cell phones, and other handheld devices. And at this point where it’s headed is anyone's call. Devices and platforms aren't compatible. Mobile-specific content is still a lot of ringtones. Let's just say there are opportunities here. Are you ready to take advantage of them?

This Mediabistro Circus panel, moderated by MobileContentToday's Jamie Lendino, features Chip Canter (NBC Universal), Nicholas Covey (Nielsen Mobile), Daniel Graf (tech pioneer), and Richard Trumble (The Wall Street Journal Digital Network).

DURATION/TIME
5 videos
1 hour, 13 minutes total running time
 

about Mediabistro Circus


Mediabistro CircusMediabistro Circus 2008 was a two-day event designed to help media professionals understand the crossroads of digital and traditional media, why it matters, and how it affects work across the media disciplines. Some of the most impressive people in media and technology spoke at our inaugural Circus event. To be the first to know about the next Mediabistro Circus, sign up for Event Updates on the Mediabistro Circus 2008 page.

Table of Contents

Sections Length Size
PREVIEW
  Highlights FREE!
Watch a free preview of What's Next in Mobile Media? 		1:28 3 MB
  To watch the videos below, please click here to purchase or login. Requires Flash 7 or higher.

Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information.		    
1.

Finding Mobile Media
The biggest issue in mobile media is how to get people to find your content. What do you need to do to make your site mobile-friendly?

 21:11 42 MB
2.

Consuming Mobile Media
The other major issue is device and platform compatibility. How will that be resolved?

 19:23 39 MB
3.

Sharing Mobile Media
Phones are great social networking tools, because they already have contact information for your personal social network. How can businesses take advantage of that?

 10:46 22 MB
4. Q & A
What are the unique capabilities of mobile? What thought has been given to user experience? What role will WiFi play in the distribution for mobile media? What do you think about the effect of top level domain names when it comes to creating mobile standards? How can we get older age groups involved with mobile media?		 22:04 44 MB