AT&T has launched a new "3D" Online Experience Web site, similar in feel to avatar-based services like Second Life, that lets consumers view and purchase wireless devices and services online, MediaPost reports.

The site plans to woo new customers by "offering interactive demonstrations and tutorials in five wireless product categories: phones and devices, music, video and Web, messaging, and email and productivity."

The report said that anyone who enters the new site will find a 3D representation of a physical AT&T store, complete with a Microsoft Surface—a "touch-sensitive tabletop kiosk that recognizes features in objects placed on the surface, such as mobile phones." Anyone plan to give this thing a go? Let us know how it works out for you in the Comments section below.